May

The Real-Time Content

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The Real-Time Content

After a brief purgatory linked to the explosion of the Internet bubble in early 2000, came the time for web 2.0. Wikipedia, MySpace, YouTube, Dailymotion, Facebook …

With these new sites acclaimed by the Internet, a new dimension, a stowaway was invited without being noticed: the weather.Essential component of our life and social activities, the time is now present on the Internet and fundamentally changes the purpose of consumption.

Creating a blog automatically causes the release date and an associated archive. Can not cheat the pace of publication must be submitted under penalty of seeing his blog look like a fallow funded by Europe. Gradually users find the discipline to which the media are subjected and which reflect their vocabulary; Journal of 13h or 20h, morning, chronic daily, weekly or monthly.

The RSS gradually impose their rhythm in the world of web and new search engines dedicated to appear blogs, Technorati and Google Blog Search, with features filter dates.
Meanwhile companies timid wonder, does should be blogging and if so who has the right to blog. Some still think, some tentatively trying adventure.Too late…

“The time for blogging was probably too slow for the current digital revolution, a new trend is emerging: the actual time (real-time Web) popularized by Twitter.With Twitter, the Web is like New York,he never sleeps (sic)!
In “real life”, the company is familiar time, invoice 90 days, to meet the deadline of tender, payment of wages, yield management are all vital functions of the company .. Innovate before other produce as quickly as possible, respecting timing of project, program the launch of a product, publication of the balance sheet, dealing with annual rates of consumption reflect the business’ ability to articulate its business around time constraints.
Yet on the web, it is the users who have become masters of time.

Automakers up with users who take their spyshots camouflaged prototype crossed the detour route unlikely. Rumors of new products inflame fansboys who do not hesitate to blow photoshop to offer their visions of “fakes”.

Products sold are not already commented on Amazon, as Seven of Microsoft or the chronology of an event is not always identical between sites, and the death of Michael Jackson was announced on Twitter when traditional media relations only after hospitalization a heart attack.

The real time is nevertheless a great asset to the company, first to take the air time, the famous popularized by Google Zeitgeist (www.google.com / zeitgeist).Listening to the consumer while what is said in real time on its products is available at the company.

To take advantage of it as Twitter, blogs, reviews, recommendations, provide the perfect place to detect future trends and assess the relationship to the consumer with the brand.
Certainly we must not confuse speed with haste, and under the pretext of following the fashion open a “chirping” (tweet) without thoughtful strategy but include this new dimension of real time in its overall web strategy.

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