Google Optimization – Part 1

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Google Optimization – Part 1

Google Optimization – Part 1

In this modern and technologically advanced world, online world search engine rankings are very important to helping your business succeed.  Yahoo and MSN rankings are useful, but their combined value is still less than the significance of Google.  Google’s worth makes their top rankings that much more critical.  Fully optimizing for Google includes keywords, website optimization, links, Google Webmaster tools, and a number of other considerations.

I.    Keywords
Keywords in your website and advertising are important to Google.  Selecting the wrong key words can cause the rest of your optimization to be, in essence, wasted.  Choose keywords that are achievable, yet still have a high enough search rate for your area of business.  Phrase selections should also be targeted at bringing suitable traffic to your site.  Keywords are used to keep your targets in perspective and pursue obtainable search rankings.

II.    Website Optimization
Many different parts of your website factor in to your Google search page ranking.  Below are a many examples of those different parts and ideas on how you can use those factors to increase your ranking on Google.

1.    Title Tag
This is one of the most important aspects out of the many that play a part in Google’s search rankings because most often it is the heading that Google chooses for its listings.  It is best to have your target phrase near the start of the tag and then repeated again in the middle or the end.  In some cases, even three uses of your target phrase can be helpful, providing its not too overpowering.  For even better search ranking results, there should be a unique title tag on each page of your site.  And because Google will use the titles of those pages as the main heading for your listing, potential searchers should find them appealing. It is also a helpful to include in your listing a call to action.  The number one thing to do for your website, if you do nothing else, is to ensure that your site’s title tags are pertinent, distinctive, and have your target phrase on each page.

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