Understanding Google Search Results

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As a business to business consultant and company growth specialist I am often asked how companies and/or business individuals can benefit from climbing up the Google natural organic search engine ladder.

Without exception every business director who has approached me has always stated he or she wants top billing on page one of Google. I have frequently consulted with numerous web design companies who promote the natural search engine optimisation service as added value to their clients. In my experience very few of these web design companies offer a quality Search Engine Optimisation service.

I was approached recently by a company who wanted me to project manage the entire development for a new online e-commerce web site for their business. Their sales director was particularly keen to establish top position on page 1 of Google. Notwithstanding the fact that their new business is one of the most competitive industries on the internet.

I’ve worked with and employed several search engine optimisation specialists and it’s very much a case of ‘you pay your money and you take your chances.’ I’ve also had to fire several of them because they failed to achieve their business brief. That said I’ve worked closely with one SEO company who are very good at what they do.

The biggest problem I’ve faced when incorporating SEO into a new online business, is that most SEO consultancies work on a monthly retainer generally on a fixed one year contract. Few conventional business owners understand the Black Magic art of search engine optimisation and find it extremely difficult to pay someone a monthly fee and not actually see any physical work being done in their place of business. Nor are they able to make sense of the SEO consultants monthly analytical data supplied to demonstrate the progress of the SEO marketing campaign.

The director of the new start up e-commerce web business I mentioned asked me to prove how well indexed my name and the name of three new businesses I’d built were. As these are all new e-commerce business they do not yet have any page ranking but I was able to click on my wireless laptop and show him the following Google listings.

1. There are 302,000 Google listings worldwide for Dr. Mark D. Yates. I actually have 15 of the top 20 positions worldwide.

2. There are 268,000 Google listings worldwide for Mark D. Yates. I actually have 15 of the top 20 positions worldwide.

3. There are 44,800 Google listings worldwide for Valatech Ltd. I actually have the top 100 positions worldwide.

4. There are 1,960 Google listings worldwide for asecurityonestopshop.com. I actually have the top 55 positions worldwide.

5. There are 1,940 Google listings worldwide for pconestopshop.com. I actually have 51 of the top 56 positions worldwide.

6. There are 6 Google listings worldwide for businessconsultancyonestopshop.com. I actually have the top 4 and the site isn’t even built, or even on the internet yet.

The business director and his partners were suitably impressed and are keen for me to manage their new business project.

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