Search Engines – 12 “Popular” Features Of Google

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Going down history, one cannot help but marvel at all the inventions and discoveries that the human mind has come up with! Some of them have been truly astounding! The crowning glory of the 20th century was the Internet/World Web! And the World Web has been coming up with newer innovations all the time since its inception, one of them being a search engine like Google.

Since it is not possible to cover all the hundred and one things that the Internet can help us with, we shall only concentrate on a search engine and its many features here–

(1) What is the basic function associated with this software?

It is a search service/program that has been specifically developed to aid in searching for information from any corner of the world, provided it has been fed into the computer bank of knowledge or on a resource like the World Web.
(2) The user has to key in a specific phrase or keyword (specified criteria), indicating that he/she is looking for a particular content. All the references matching the specified criteria asked for, is displayed on the computer screen.

(3) The Internet is a vast world out there. Thanks to this new software, a visitor can have access to images, multimedia items, text documents, and so on. It is possible to perform myriad functions like–reading, writing, download information, upload mails, access various web sites, indulge in cross referencing, etc.

(4) If one takes time to notice, technology is constantly getting updated. There are indices for this purpose. Thus, the Internet is a reliable and efficient source of information.

(5) This software can adapt to varied environments. For instance, if the search is to be conducted on an individual computer, a personal search engine is available. The enterprise search engine is suitable for intranets.

The major function of course, remains the same. To dig out different bits of information stored within the confines of the World Web, and present them for public view.

(6) Seeing how convenient these proved to the public, Google Inc. came up with its own branded search engine in the year, 1998. Google depended on link popularity and Page Rank for the success of its search engine. And the success did come, in 2001!

Page Rank = Patented method of assigning numerical weight in each element of hyperlinked set of documents to measure its relative importance within the given set.

In simpler terms, a search yielded better results when the number of web sites and linked web pages were more, for a particular topic.

(7) Even today, Google leads in popularity. Seeing that more and more web sites wanted to be associated with it, and wishing to put in newer features, Google Inc. declared that it would “go public” on April 30, 2004.

(8) Going public, simply meant, “offering a corporation’s common shares to the public”. Also referred to as initial public offering (IPO), Google Inc. registered itself with the Securities and Exchange Commission in 2004.

(9) The primary aim of offering an IPO is to raise funds. The corporation hoped to get as much as $2.7 billion from the public. The common shares were to be displayed at an online auction, so that more people would be able to get access to them.

Of note, common shares that are issued after the IPO are known as secondary market offering.

(10) Underwriters are hired before the initial public offering process gets underway. They have to decide the terminology to put on the official documents, so that there are no misunderstandings later on. Many investment banks act as underwriters.

Google Inc. hired Morgan Stanley and Credit Suisse First Boston to be their lead underwriters.

(11) Google Inc. may bring in additional features as part of their present services. The initial public offering would therefore lead to a future technological boom, according to many traders/investors. Whatever it may be, Google Inc. is concerned solely with its future profits.

(12) Today, after the initial public offering, Google’s search engine is worth around $24 billion in the market!

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