Mygoodpage – Plant Trees For Free While Searching With Google

admin    Google     FREE, Google, Mygoodpage, Plant, searching, Trees

Plant a Tree Today

Did you know you can use Google and at the same time plant trees making the world a better place? It’s worth a try…!

I’m happy to recommend MyGoodPage.com as a search engine that makes the world a better place.

MyGoodPage.com is a non-profit project that is focused on one target – Do Good, and currently, planting trees.

Real Green Charity

These are real, green, living trees, not virtual. In a lifetime, one tree generates $31,250 worth of oxygen, provides $62,000 worth of air pollution control, recycles $37,500 worth of water, and controls $31,250 worth of soil erosion. Each tree also shades, protects, and houses countless animals and of course radiates beauty.

MyGoodPage.com pays for all these good things by gathering search revenues. All members choose MyGoodPage.com as their homepage and conduct their searches through it every day. It’s free and as easy as a click of a button. Google generously gives MyGoodPage.com a share of all search revenues and it is used to do good. At the moment, on average, each new member plants at least one tree. Some plant many more. Isn’t it nice?

MyGoodPage.com Launch and Progress

Congratulations for the Beta Launch – finally, after weeks of preparations, on October 27th, 2009, MyGoodPage.com went live.

Within just 3 weeks of the Beta launch, MyGoodPage.com has generated more than 2,500 searches, with over 250 clicks on ads and initial revenues from Google of $36. True, this is a modest sum, but it can plant about 35 trees!

Less than two months after the launch, the website was already climbing in ranks and hundreds of people were using MyGoodPage.com as their selection for searches every day. On January 2010 MyGoodPage.com will plant 200 trees in Brazil with the help of local children.

Joining is Free and Easy

Joining MyGoodPage.com – for free! – means that you set it as your default homepage. Another option is creating a shortcut on your desktop and using it for searches.

MyGoodPage.com looks like and works like Google, and the search results are powered by Google. This way, from your user experience point of view, it’s the same as using Google.

But… when you search with MyGoodPage.com, Google shares some of the advertising revenues with the selected good cause – currently, planting trees for a better world. Isn’t this wonderful? You can do your searches as usual, but make the world a better place on the same time.

Looking for a certificate of honesty? The MyGoodPage.com founder actually donated all the required costs and all of us involved are 100% volunteers. All money goes directly into good causes – right now, planting trees. By the way, since the founder is also an attorney himself, MyGoodPage.com saved some money by not hiring another one to attest for good will.

What about Privacy? MyGoodPage.com plants trees. That’s it. There are plans for doing more good. MyGoodPage.com doesn’t monitor your searches and doesn’t affect your privacy in anyway. Your searches go directly to Google, so if you trust them, you should be happy with MyGoodPage.com too.

So, what are you waiting for? Join MyGoodPage.com and don’t forget to spread the word.

Understanding Google Search Results

admin    Google     Google, Results, Search, Understanding

As a business to business consultant and company growth specialist I am often asked how companies and/or business individuals can benefit from climbing up the Google natural organic search engine ladder.

Without exception every business director who has approached me has always stated he or she wants top billing on page one of Google. I have frequently consulted with numerous web design companies who promote the natural search engine optimisation service as added value to their clients. In my experience very few of these web design companies offer a quality Search Engine Optimisation service.

I was approached recently by a company who wanted me to project manage the entire development for a new online e-commerce web site for their business. Their sales director was particularly keen to establish top position on page 1 of Google. Notwithstanding the fact that their new business is one of the most competitive industries on the internet.

I’ve worked with and employed several search engine optimisation specialists and it’s very much a case of ‘you pay your money and you take your chances.’ I’ve also had to fire several of them because they failed to achieve their business brief. That said I’ve worked closely with one SEO company who are very good at what they do.

The biggest problem I’ve faced when incorporating SEO into a new online business, is that most SEO consultancies work on a monthly retainer generally on a fixed one year contract. Few conventional business owners understand the Black Magic art of search engine optimisation and find it extremely difficult to pay someone a monthly fee and not actually see any physical work being done in their place of business. Nor are they able to make sense of the SEO consultants monthly analytical data supplied to demonstrate the progress of the SEO marketing campaign.

The director of the new start up e-commerce web business I mentioned asked me to prove how well indexed my name and the name of three new businesses I’d built were. As these are all new e-commerce business they do not yet have any page ranking but I was able to click on my wireless laptop and show him the following Google listings.

1. There are 302,000 Google listings worldwide for Dr. Mark D. Yates. I actually have 15 of the top 20 positions worldwide.

2. There are 268,000 Google listings worldwide for Mark D. Yates. I actually have 15 of the top 20 positions worldwide.

3. There are 44,800 Google listings worldwide for Valatech Ltd. I actually have the top 100 positions worldwide.

4. There are 1,960 Google listings worldwide for asecurityonestopshop.com. I actually have the top 55 positions worldwide.

5. There are 1,940 Google listings worldwide for pconestopshop.com. I actually have 51 of the top 56 positions worldwide.

6. There are 6 Google listings worldwide for businessconsultancyonestopshop.com. I actually have the top 4 and the site isn’t even built, or even on the internet yet.

The business director and his partners were suitably impressed and are keen for me to manage their new business project.

This article may be reprinted without permission, provided it is utilised in its entirety and is not printed in or posted on any illegal or controversial publications.

Create Your Own Search Engine

admin    Google     Create, Engine, Search

Google has recently announced their latest product, the Google Custom Search Engine, enabling anyone to build their very own vertical search engine.

This new product can be compared to Eurekster, Yahoo! Search Builder, or Rollyo.

What makes this product unique is that it is built upon Google’s highly successful search platform.
In their official announcement, Google said….
“We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.,” said Marissa Mayer, Vice President of Search Products and User Experience. “Everyone – businesses, organizations, moms, dads, teenagers, and teachers – can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests.”
Google custom search allows you to quickly create your own search engine by choosing which websites and directories you want to include in your index.
You can include only those sites or give those particular sites a higher ranking while still including the larger Google index.
Here are some of the other benefits you will find in Google Custom Search:
Add hundreds or even thousands of urls to your customized search engine.
Exclude certain results or directories from different sites.
Place a search box and search results on your own website.
Customize the look and feel to match your website.
Invite others to contribute to the search engine.
Add refinement labels that help your users narrow their search phrases to a particular sub-set of topics.
Make monëy from relevant Adsense ads in your search results.
Another interesting feature is the capability to add Custom search engines to your Google homepage. You can put the “Add to Google” button on your website in order to allow your visitors to quickly add your search engine to their Google homepage.
Other features include a bookmarklet (Google Marker) that allows you to quickly add sites to your search engine while you are surfing the Web. In fact, you can even allow volunteers to edit your search engine and add new sites. Just for fun, I created my own customized Google search engine using 50 of my favorite internet marketing sites. Try it out at: SEO Search EngineYou can find some other real-life examples at: http://www.google.com/coop/cse/examples/ According to Matt Cutts, this tool has much more potential than most people will realize. Below is a quote from Matt on where he thinks this new product might be headed.
“For example, the first person to make a truly kick-butt search engine about biking will likely start to attract volunteers and traction and first-mover attention, and could very well become the authority search for that niche. I think that this launch could kick off a wave of search over a long tail of niches; rather than a big vertical like “health,” someone could make a search for the much much smaller “health at every size” movement. Or juggling. Or ínsurance companies. Imagine your favorite niche, which could be as specific as a small-town or as broad as you want.” These customized search engines have the potential to play a major role in the overall search scene by providing increased value to the end user. You can nöw create search that is free from sp@m. As the publisher, you get to choose exactly which sites represent the expertise and knowledge you want to share.Specialized search engines also allow Google to dig deeper into niche topics without developing their own vertical search engines. Topic experts can quickly and easily create a search engine that delivers the very best information on a particular topic, whether it be basket weaving or teleseminar marketing.When you are looking for general information, Google is great, but when you really want to dig deep into a particular topic, these specialized search engines will provide much more value.Custom search engines also solve one of search’s biggest problems: ambiguity of language. If you go to Google and look up the term, “bass”, you will find results ranging from musical instruments to fishing supplies. However, when someone creates their own custom search engine about bass fishing, this problem no longer exists. The same is true for the web publisher who creates a vertical search engine about bass guitars. Google Co-Op helps the search engine to understand the user’s intent.As more and more customized search engines are created, Google will have essentially created a layer of specialized search engines on top of it’s main index.Google vice president of Search Products and User Experience Marissa Mayer was quoted at InternetNews.com as saying, “We would like to see millíons of small search engines built on top of the Google search engine that deploy the expertise and knowledge of our end users.”
As you can see, the possibilities for customized search engines are only limited by our imaginations. It will certainly be interesting to see what other web publishers create. In the meantime, here are some interesting possibilities that go beyond the traditional.
Possibilities:
Job search engine for SEO specialists

Compository search of 100+ social bookmarking sites
Video search engine
Digital Camera Reviews
Political search engines that promote a particular slant. Research a political issue and find all conservative or liberal views.
Search engine that covers a particular sports team or athlete.
U.S. Newspaper Search
Niche Shopping Engine just for tech gadgets: Search for lasers, hovercraft, and the latest tech toys.
While Google’s custom search engine offers a world of possibilities, there are also many features that would make great additions to this new technology.

Below is a wish list of possible new features. Many of the following ideas came from an interview with Shashi Seth, lead product manager for Google Co-Op.

Wish List of New Features:
The ability to rank sites in order of importance. Give Web developers more control over which sites rank the highest.
Usage StatisticsThe ability to show default Google results and CSE results side-by-side.
The option to add A Eurekster/Swicki “buzz cloud”
A directory created by Google of all CSEs.
By nöw you can probably see that these new custom search engines have the potential to offer exceptional value to the end-user. However, these new technologies also hold implications about the future of Google search.What Google Co-Op says about the Future of Search Shashi Seth, Product Lead for the new Custom Search Engine stated, “We are trying to shore up our algorithms with the wisdom of the crowds. We know we are not always the expert in every topic in every domain.” Personalized and social search are quickly coming upon us.
Customized Search is one of Google’s first steps into the realm of social search. It is allowing web publishers of all skills to create their own search engine dedicated to their particular branch of knowledge and interests. The social part comes in when the web publisher allows others to contribute selections to their search engine, growing your search engine into an even more valuable resource over time.
Social search is all about giving the power to the users. Google is empowering users by enabling them to slice their massive search engine into thousands of sub-topics. The question is, “How will Google use this collective knowledge?”
This new product could give them a wealth of data on the linking structure and popularity of websites around the Web, giving them yet another competitive advantage over other search engines. Google could also use this new data to find authority sites among different topics, which could be very valuable information for improving mainstream search results. Would these kinds of changes affect the world of search engine optimization? To some degree, they would, but for the most part these changes would simply improve upon the relevancy of results. For the smart webmaster, they should have no trouble adapting to this new age of search. Quality has always served well for search engine rankings and the future of search is even more dependent upon quality content and authoritative websites.

Search Engine Optimization (seo) Guideline, a Guaranteed Blueprint

admin    Google     Blueprint, Engine, Guaranteed, Guideline, Optimization, Search

Suppose you have a website about plastic surgery. You have invested a lot of time putting valuable information, videos, pictures, forms to enlist subscribers, free reports and the rest of good stuff. To your misfortune, you decide one day to Google your website out so you sit in front your PC, open your browser, open up Google and type “plastic surgery” and hit the enter button. For the amount of work done which sure to be proud of you expect your website name and URL to be listed at least in the first 5 pages of the search results. To your dismay you keep looking and looking, but you don’t find even in the first 50 pages of the search results. Welcome to the latest internet age where the World Wide Web is saturated enough with millions and millions of websites that cover every topic and subject you can think of.

In the past, it was relatively easy to have your website indexed and seen in the first few pages of search engine results, but it is much more difficult now. Google in particular, the king of search engines, has been making life harder and harder for website owners and SEO specialists to get good ranking in its search results. To the point that even if you use pay per click campaigns or PPC (paying to get good rankings) and your website isn’t optimized, you still will not get good positions with cost effective bids on your ads! This is how hard it has become.

You probably heard of the short word SEO in many websites and forums, which is an abbreviation of Search Engine Optimization. In fact, I can assure you that you probably have heard of SEO many more times than the long word because everybody uses the short name. It is one of the hottest and most pursued topics in today’s saturated internet era and you should have probably guessed why by now if you have some knowledge about how search engines function. If not, don’t worry as this is why I’m writing this article.

SEO is a set of optimization steps and procedures that website owners and programmers undertake to improve their ranking in organic (unsponsored) search engine results. Why is it important? Because if done, it translates to huge amounts of free traffic versus paying for it in sponsored results like pay per click campaigns. This by itself saves thousands of dollars of advertising costs which other advertisers pay gladly to attract traffic and make their ads placed in better positions in search engine results. One important point that I have to clarify is that distributing so many links pointing back to your website around the internet and getting free traffic from it doesn’t by itself mean that your website is optimized as many people might think. Your website is optimized only if you see your website address within the first 1 to 5 pages of the organic (unpaid) search engine results.

Now let’s get to the good stuff…how to optimize a website to be visible in the first few pages of search engine results. The rules that Google demands have become harder and harder and a lot has to be done for a website to get to that sweet spot in the first page of Google search results. I’m going to list the tasks that have to be done for maximum optimization of your website. All has to be done to get better results. Doing it needs time, dedication and might require probably some more knowledge about HTML and website structure. If you don’t have some background and haven’t used an HTML editor before, I recommend that you read more books or guides on the subject and practice a bit on a simple HTML editor like Front Page. Here are the tasks you have to do. Pay attention to the ranking:-

1-    Your website URL: – That’s the first thing to consider. Your domain name should be the first thing you optimize before anything else. Let’s go back to the plastic surgery website example. A good name would be “plasticsurgeon.com” or “plasticsurgery.com”. Notice that the URL directly clarifies what content is exactly in that website. In case if the words you chose were already taken by others, you can try alternative arrangement of words or come up with synonyms that serve the same meaning like “cosmeticsurgery.com” or “plasticbeauty.com”. A bad choice would be “beautylab.com” or “facefactory.com”. Notice how I used the “.com” in every example as this is what you should aim for. “.com” extensions are the preferred by search engines and more popular.

 2-    Content is king: – If I have to say this thousand times I will! Have really good content in your website and I mean a minimum of 10 pages of original good content in your website. Original content means it is not duplicated a lot online, it is your own original work (not a copy), has reasonable, but not excessive keyword density, perfect spelling and grammatically correct and is rich and informative.

 3- Your website title: – No I don’t mean the title you have their on your website’s front page. I mean the title within the HTML code in your home page or is called the index. The index is the first page a browser will go to once your domain is called. Before the body tag and after the head tag there is a title tag. You have to fill in your website title in there to look for example like this “Plastic Surgery guide”. This is important because it is the first thing search engines will read to know what your website is all about. Your title has to be brief and to the point. 5 words maximum in my opinion.

4- Your Meta tags: – These are important tags in your HTML code that serve many purposes. Search engine love them. You can find them right after the body tags previously mentioned. You can use your meta tags to:-

a. Describe your website:- Write a brief description about your website. Not too long though. 20 words max. Search engines will read this to know what your website is all about. For example “Plastic Surgery issues and topics. Know the pros and cons before you think about doing cosmetic surgery”

b. Keywords for your website:- Write the keywords relevant to your website topic. 5 to 10 highly relevant keyword is good. Don’t flood the keyword tag with non relevant keywords thinking you will attract more attention. For example:- plastic surgery, cosmetic surgery, face lift, bone construction, face restructuring etc.

c. To direct search engine crawlers to strictly follow only your home page or certain important pages in your website. Crawlers are used by search engines to find and index websites by sending robots or spiders to crawl pages and index them.

Apply as much of these meta tags on your website to suit your purposes specially the description and keyword tags.

5- The headlines and the subheads in your content. It organizes the content and search engines will read it and will like your content because it is organized. You have to use HTML headline tags in the code around your headlines. Put level 1 head tags around your main headline and level 2, 3, 4 etc. or lower importance headlines.

6- Use sitemaps: A sitemap is a XML document that has the names and paths of all files and folders of your website. It is created and placed in the root directory of your website. The sitemap is really important for search engines because it serves like the directory for your website and shows the crawlers where the other pages of your website are so they can crawl and index them too. This is important because a search result can lead to any of your pages not only to your home page. Using sitemaps you can also specify how often you want search engine spiders to crawl you website! You can create one for free in a website called XML-sitemaps.com. Once created, you should go to Google webmasters tools page and add the sitemap so Google crawlers can find its path.

7- Use videos: – Search engines of these days like videos. Place a couple of nice videos in your website. You can make videos yourself or you can simply pick a video you like from YouTube, copy the imbed code and paste in the desired place into your HTML codethat’s it. Google owns YouTube you know and they like videos!

8- Use your images to be found: – Search engine love images. Make your website colorful with nice and relevant images. Place a description on your images that will lead to your website if an image search was done. In the HMTL code of your pictures place an “alt” tag and pick a good name for the picture that has keywords relevant to your website.

9- Set up a blog and connect it to your website: – Choose word press (the most spread) or blog spot (Google owned). The kind of blog I’m talking about is a blog that is hosted by your own server and its files and folders exist in your website’s root folder not the blog’s server. A lot of hosting accounts have a feature in their c-panel for an easy 3 clicks blog setup. Google likes blogs and it will help you a lot to have one.

10- As many relevant links to your website as possible: – notice that I mentioned it late, not to degrade its importance, but simply to show that it isn’t the single most important thing in SEO. Try to make as many high ranking websites that have topics relevant to you link to your website. I mean one way link as 2 way reciprocal links will not work as before. Find high ranking websites about plastic and cosmetic surgery and ask them to link to you. You have to be creative to make them do it or offer something in return other than a link back to them! If they agree to link to you, the link text itself has to have keywords relevant to you!

As can be seen from all of the above, SEO is a lot of hard work! Even SEO companies that charge thousands of dollars and have specialized teams to optimize sites sometimes don’t achieve the significant results that they desire. Still, you are far better off applying the SEO techniques described above than doing nothing. It will definitely benefit your website in both the short and long term. A last piece of advice, if you really want to grab that number 1 position in the first page, it will be much easier by choosing a topic on a small niche. It might be something that you are not interested in, but it will help a lot.

for more information visit http://www.internet-business-and-money.com

Copyright note:- if you want to use this article for your content, you have to state the author and any links in the article or the resource box. If any of these are removed, it will be a violation of copyright and legal action can be exercised.

What is Google Aside From Being a Popular Search Engine?

admin    Google     Aside, Being, Engine, From, Google, Popular, Search

“Don’t be evil” is the code of conduct the Google Company abides by, to quote its owners, “We believe strongly that in the long term, we will be better served ? as shareholders and in all other ways ? by a company that does good things for the world even if we forgo some short term gains.”

Google is a popular web based search engine which runs its business unlike any other. The starting page of Google. It is clean unobtrusive and sleek making download time faster. Google is preferred by a lot of users because of this. The term Google itself had a very quirky start it was a misspelling of the term googol referring to a number 1 followed by a hundred zeroes. For more help visit towww.google-atm-machine.com.What started off as quirk turned out to become reality The Google Company grew to ration proportions and is now estimated to have a billion dollar revenue. At the very start, Google was a brainchild of Larry Page then a PhD student at Stanford University who was doing a dissertation thesis on the World Wide Web and its mathematical structure. Because of a misspelling the term Google stuck and it was formally registered on September 15, 1997. On September 4, 2001, a patent describing part of Google’s ranking mechanism (PageRank) was granted. The patent named Lawrence Page as the inventor.

Google is also involved in philanthropic acts. One of their activities is the establishment of Google.org giving it a staggering fund of $1 billion. Climate change, global public health and global poverty are just among the issues the organization wants to help. The development of a plug-in hybrid electric vehicle that can attain 100 mpg is just one of its first projects.

Google has also worked with several corporations to enhance productivity and services. One such is its partnership with NASA wherein they work together on a variety of areas, including large-scale data management, and encouragement of the entrepreneurial space industry. Google has also partnered with Time Warner’s AOL unit for video searches and Fox to provide search and advertising on My Space and other News Corp. websites

Google has been known for its forward thinking and made some very smart acquisitions over the years. For more detail go to: www.instant-adsense-dollars.com.One such example is the acquisition of Blogger from Pyre Labs which is a web log publishing platform. This led to many of its premium features becoming free. The user friendly Google Docs and Spreadsheets is also a result of the company’s acquisition of Up startle, a company responsible for the online collaborative word processor whitely which was combined with Google Spreadsheets. Another of its popular buy outs is you tube which it purchased for $1.65 Billion dollars in 2006.

At the present Google now provides service for a range of tasks and them run several products to do so. Just some of their products are: Gail, for e-mail purposes, Picas a for photos, and Google maps which is a Mapping service that indexes streets and satellite imagery, providing driving directions and local business search.

What Makes One Search Engine Better Than the Next

admin    Google     better, Engine, Makes, Next, Search, Than

With the internet being the most useful tool one can use to search for  information on any subject in the world, do you know that there are actually a few search engines that one can use to search the internet? Google is probably the most popular search engine that people use most often. Yahoo, Ask, and Dogpile are some common names of search engines that you may find familiar. There may be some unfamiliar SE’s (search engines) that you may not have ever heard of. Bing is a new name in SE’s but is formally known as MSN Search and Live Search. With so many different companies offering their services to you to search the internet, what makes each one different or better than the rest? Here is an overview of some of the more popular SE’s on the internet.

Google Search- Google, Inc owns Google Search which was founded in 1997. It is the most frequently used search engine on the internet today. Google usually receives a few hundred million searches a day! Can you imagine, a few hundred million? This largely due to Google offering other services rather than just keyword searches. The keywords are a set of words a person types into the Google search box. Other services that Google offers are weather forecasts, synonyms, stock quotes, time zones, maps and sports scores. There are 22 special features in all. Google also has SE’s that target specific countries. In the UK, a person can search on a Google UK search engine.

Yahoo! Search- Yahoo! Search is the third most widely used search engine today. It falls behind Google Search and Bing. In the 1990’s, Yahoo! Search was transformed into a complete search engine after starting off as a web directory. A web directory is a site that list other websites and may link them categories. Keywords cannot be searched on a web directory. Available through Yahoo! Search is a UK search engine too. This is helpful when living in specific areas of the world and needing to narrow down a search.

Bing- Bing is a brand new search engine available on the internet today. . Well, not completely new because it was formally known as Live Search, MSN Search and Windows Live Search. It became available to the public on June 3, 2009 and has received some great reviews already. The main advancement that Bing has over other SE’s is that the searches are done in real time. Meaning, the keywords that are searched on give results on a real time basis. It provides a list of websites in real time opposed to a list of websites that were listed days before. That is a big plus when you are looking for the most current information you can find.

The choice is yours as to which SE you want to use to search the internet. They all basically perform the same function and that is to search out all the websites to provide you with the all information you could ever want or dream of.

Social Media Optimization: The Power Of Popular Opinion

admin    Social Media     Media, Opinion, Optimization, Popular, Power, Social

Why should I care about Social Media Optimization?

You should care about Social Media Optimization (SMO), because you care about your company’s image. There’s an old saying that goes something like, “A happy customer will tell one other person about his good experience. A disgruntled customer will tell ten people about his bad experience.” Good or bad, that’s powerful marketing. Social Media Optimization gives you the power to take an active role in managing your brand by interacting with your current and potential clients by discussing your products, their comments and concerns and continually promoting your brand.

Social Media Optimization Defined

In its most basic form, Social media optimization (http://www.neboweb.com/social-media-optimization.php) is any method used to raise your website’s online visibility through meaningful communication. SMO opens a dialogue between you and your clients, using the power of popular opinion to fuel your marketing campaign. The open format strengthens your search engine optimization efforts by fostering a mutual connection with your clients through the myriad of online communities, also called social media sites. Current examples of SMO include:

• Creating profiles in social media communities such as MySpace, Facebook, and VIRB.
• Participating in and/or creating blogs.
• Disseminating your blogs or articles using RSS feeds.
• Creating and sharing content through community based sites like Flickr, YouTube, and more.

Not to incorporate unnecessary buzz words, but SMO is a very Web 2.0 approach to Search Engine Optimization. Of course, Web 2.0 merely refers to the perceived second generation of Web-based communities and hosted services – the social-networking sites, wikis and folksonomies, which facilitate collaboration and sharing between users. SMO allows you to become an active member of your online community, quite an important aspect of marketing your brand. Through participation, you establish yourself or your company as an industry leader and increase your online visibility.

As you can imagine, Social Media Optimization is most effective when the viral nature of the technique and its communities are utilized in a positive manner. Creating legitimate content, building relationships and instilling trust in your community is the very backbone of SMO. You may initiate the process, but effective SMO will take on a life all its own. A true forum is bred through the act of continual communication between your company and your online audience.

Of course, not everyone plays by the rules. In every aspect of life, you will find those who would cheat the system to receive short term gains. Like most schemes, the underbelly of SMO may seem attractive to anyone looking for a quick fix, but don’t make that mistake. Just as it’s true with SEO, erroneous SMO will backfire. Using questionable techniques will very likely yield the exact opposite results you were hoping to see.

SMO Etiquette

Legitimate SMO techniques are centered on sharing information and exposing your community to your interests. As such, you want to focus on promoting proper SMO etiquette. The MySpace super friend, the guy or gal who adds anyone and everyone, would be a good example of improper Social Media Optimization. The whole concept behind Social Media is to create a community with similar interests for meaningful discussion and let the power of popular opinion increase your online visibility. Of course, you may belong to several different communities and you may even have some of the same friends in those different communities. That’s perfectly fine. The idea is to remain active in your communities by adding friends and contributing relevant content. Adding friends in bulk, for no reason, is no way to optimize.

Communal sites like MySpace and Facebook, or even YouTube and Flickr to some extent, are indeed popularity contests. However, simply trying to catalog massive amounts of unrelated, uninterested “friends” is totally counterproductive. Let the high school kids worry about who’s got the most friends. For the purpose of SMO, you should concern yourself with quality, not quantity.

Using unsavory SMO techniques is the Web 2.0 equivalent to spam. Unfortunately, we’re all far too familiar with spam. Unsolicited bulk messaging and link heavy advertisements instead of useful comments are two of the more prevalent methods of Social Media spamming. However, Social Media spamming is even more atrocious than email spam, because the offending text is visible to everyone on the site. It doesn’t hide in your inbox, so it can really dilute the appeal of the site. Your kindergarten teacher was on the right track. If you don’t have something relevant to say, don’t say anything at all.

Is SMO right for my firm?

There are many different types of Social Media sites currently available. To put it in perspective, think about all the different interests you have in life. Now, consider the possibility that there’s at least one Social Media site for each of your interests. Of course, you’re not the only person on the Internet, so it’s a safe bet there are literally millions of sites dedicated to countless interests around the world. Believe it or not, there’s a group out there looking for your company, product or service. You just have to make it available. Therefore, understanding how to submit to and maintain your content on each community is absolutely crucial when developing a successful SMO strategy.

A few examples of the different Social Media genres include:

• News – These sites allow users to submit news articles. Once an article is published, users can submit their comments and vote to promote the story and/or author.

Examples include: Digg, Propeller, Newsvine

• Media – These sites allow users to upload and share a variety of different media files. The overwhelming majority of these sites are dedicated mainly to photo and video files.

Examples include: YouTube, Flickr

• Wiki – These sites allow users to add and edit informational articles as determined by the individual users.

Examples include: Wikipedia, WikiHow, Million Dollar Wiki

• Networking – These sites allow users to create profiles and network with others according to similar traits, tastes, and interests.

Examples include: MySpace, Facebook, Virb

• Bookmarking – These sites allow users to compile public bookmark collections of sites they find interesting, informative, or helpful. The more a site is bookmarked, the hgher the ranking.

Examples include: Stumble Upon, Technorat, Del.icio.us

When executed properly, Social Media Optimization can be quite a beneficial marketing tool. However, SMO may simply not be the right fit for your organization. Some questions you might like to consider before launching your SMO campaign are:

• Most SMO sites share very specific information. Would your products benefit from this type of content specific market?

• The audience for most Social Media sites is more of a young, tech savvy group. Would your company, product or service appeal to their fickle nature?

• Does your web site contain a blog, or similar media outlet, you can regularly update with relevant content?

• Given the fact that community based sites focus on individual profiles and commentary, are you comfortable with developing unique profiles across multiple sites?

In summary

Social Media Optimization has become a successful marketing tool for one simple reason. It works. The gap between old media and new has gotten smaller and smaller with the majority of the prominent television and print media outlets finally embracing the Internet by launching sites of their own. The different Social Media sites, like MySpace and Facebook, have exploded with profiles for everything from 8th graders discussing their favorite bands to full scale ad campaigns for Blockbuster movies.

If done correctly, SMO can expose your brand to markets you never thought possible. Whether it’s used alone to drive a campaign or in conjunction with your current interactive marketing strategy, Social Media Optimization offers you a significant advantage.

Do We Have to Pay for Ppc?

admin    PPC    

We did some exhaustive testing with various subjects,titles,and content,online,and we found that from among 59 different subjects people wanted to know about,getting Google ads free was the first choice and most desired topic and most sought after information from among 91.3% of the original 46,000 people surveyed.

We of course did extensive additional testing with 10,000 more of both double opt-in subscribers as well as our in house affiliates database,and which supported equally nearly the exact same results.

What this means(and why you should take notice of this fact)is that if you had your choice of anything to sell on the internet,an ebook on how to get Google ads free would be perhaps the largest seller in internet history.

And why not?Google is after all the largest search engine ever invented,second by Overture which is about 1/8th as large. Although some estimates suggest only 1/2th as large.so it stands to reason that any ebook or instruction that would show potential advertisers how to get TOP placements,top page ads there,but for free?

PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”. Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.

There are other types of PPC engines that deal with Products and/or services. Search engine companies may fall into more than one category. More models are continually evolving. Pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.

Online Comparison Shopping Engines

“Product” engines let advertisers provide “feeds” of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.

Some Online Comparison Shopping engines such as Shopping.com use a PPC model and have a defined rate card.whereas others such as Google Product Search, part of Google Base (previously known as Froogle) do not charge any type of fee for the listing but still require an active product feed to function.

Noteworthy PPC Product search engines include: Shopzilla, NexTag, and Shopping.com.

Service PPCs

“Service” engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.

Noteworthy PPC services include NexTag, SideStep, and Tripdvisor.

Pay per call

Similar to pay per click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term “pay per call” is sometimes confused with “click to call”. Click-to-call, along with call tracking, is a technology that enables the “pay-per-call” business model.

Pay-per-call is not just restricted to local advertisers. Many of the pay-per-call search engines allows advertisers with a national presence to create ads with local telephone numbers.

According to the Kelsey Group, the pay-per-phone-call market is expected to reach US$3.7 billion by 2010.

Pay per delivery (PPD)

A variation on pay per click used in email marketing, whereby email marketing campaigns are charged only on the basis of successfully delivered emails.

Keyword PPCs

Advertisers using these bid on “keywords”, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. The terms are guarded as highly valued trade secrets by the advertisers, and many firms offer software or services to help advertisers develop keyword strategies. Content Match, will distribute the keyword ad to the search engine’s partner sites and/or publishers that have distribution agreements with the search engine company.

While there are lots of ways online to make money,the very best way is to take something that is very easy to sell,and which already has a proven record with all the tools you need to start.Because money making opportunities are by far the largest segments of online surfers,with the only exception perhaps being porn seekers.

But hear’s the ever rising concern with PPC advertising.More and more PPC are getting very expensive,often eliminate many people from even experimenting with them long enough to be able to.

a) Learn sufficiently so they may adjust their campaign to be able to perform as well,but for lower casts

b) gain any real meaningful data that can be applied elsewhere

In other words,whenever you do any type of PPC advertising you need to be allowed sufficient time to adjust keyword bids,daily budgets,phrase matching,etc.so that you can play around with your campaign in such a way as to lower costs,yet still maintain high ranks with SEO.

Get Google AdWords Pay-Per-Click Ads FREE,is nothing illegal, has nothing to do with hacking, nor does it require you have a “friend” or family member working at Google or any other search engine.Additionally this same secret can be readily and easily applied to any search engine that ordinarily accepts paid advertising for sponsored ads (such as Overture, MSN, Yahoo, MIVA, etc).

Nor does it rip off the search engines, so you never have to worry about getting into any trouble.

But it actually allows you to get:

FRONT page placement TOP position (even Premium positions atop organic search results!)FOR AS MANY keywords and phrases you want WITHOUT CONCERNS over daily budget limitations > WITHOUT WORRIES over bidding restrictions

I would recommend Google ads free to anybody.

Will Google Chrome Win the Browser War in 2009?

admin    Google     2009, Browser, Chrome, Google

There are a lot of reviews of 2008 and predictions for 2009 when we step in the New Year. That Google released its own browser Google Chrome ranks in the top 10 software news in 2008, and some experts predicts that Google Chrome will take up a market share of 10%~15% in 2009. Google Chrome is great, but it is not easy to change old routines and make users switch from their current browsers. This prediction will come true or not? We will keep an eye on it.

Google Chrome is a wonderful browser with a simple and clean user interface. It is quite different form IE 7 and FireFox 3. Based on the features of Google Chrome, can it win the browser war in 2009? We will review the special features of Google Chrome. And I have made a demo with DemoCreator to show these features.

One box for everything:
The address bar is also the search box. And it automatically suggests related queries and popular websites based on your input. It is a multifunctional box.
New tab page:
This is not a blank page. It shows us the Links to websites you visit the most, recently closed tabs, and recent bookmarks. It is quite useful for me to find the most visited websites.
Application shortcuts:
This feature enables users to create an easy entry for the special website service.
Dynamic tabs:
For better experience, you can change the tabs position as you want them to be. And Chrome also allows dragging tabs apart, to create separate windows.
Crash control:
If a page breaks in Chrome, it won’t take the browser with it, so although you will have to reopen that crashed tab or window, you won’t have lost anything else you are doing in other tabs or windows.
Incognito mode:
If you don’t want pages you visit to show up in your web history, just choose incognito mode for private browsing. It can protect your privacy.
Safe browsing:
Google Chrome warns you if you’re about to visit a suspected phishing, malware or otherwise unsafe website. I was supposed to show you this feature in the demo, but I could not find a sample website like this for a test.
Instant bookmarks:
Chrome simplifies the process of bookmark adding. Just click the star icon at the left edge of the address bar and you have got it done.
Importing settings:
It is easy for you to import your browsing history, saved websites, and passwords from your default browser to Chrome. It reduces the troubles if you switch to Chrome from Firefox or Internet Explorer.
Simpler downloads:
When you download a file from a website, you can your download’s status at the bottom of your current window where you can monitor the progress of your downloading file.

There is a new and innovative browser choice for users. Google Chrome does deserve a try. To make some software guide video or website demo, DemoCreator is available.

Google Adwords Changes

admin    Google     Adwords, Changes, Google

Nowadays, even Google is questioning Google’s rose-colored portrait of its ever-expanding search advertising monopoly.

The way senior vp Jonathan Rosenberg tells it, Google will gradually tweak its AdWords ad platform until it displays almost no ads. Ad “coverage” on the world’s largest search engine has certainly shrunk over the past several months, and when the subject was mooted during July’s quarterly earnings call, Rosenberg attributed this steady shrinkage to Google’s “continued focus on quality” advertising. “[Google co-founder] Larry [Page] says we’d be better off showing just one ad [per page] – the perfect ad,” Rosenberg cooed, indicating that coverage would shrink even further.

But then, in a rare moment of Google candor, the other co-founder told listening reporters and financial analysts that Rosenberg’s “perfect ad” nonsense was indeed nonsense. “There is some evidence that we’ve been a little bit more aggressive in decreasing coverage than we ought to have been,” was the word from Sergey Brin. “We’ve been reexamining some of that.”

His candor was fleeting. But with the company’s second quarter profits dipping below Wall Street expectations, it looked an awful lot like Brin and company were on the verge of cranking the dial on their AdWords money machine and cooking up added profits for quarters three and four – and beyond. Remember: More coverage means more clicks, and more clicks means more money.

Well, little more than a month later, Google has announced significant changes to its ad platform. Most notably, the company is killing AdWords’ much-discussed “minimum bid,” a means of discouraging what Google considers “low quality” ads. The changes have yet to reach the web at large. Google is testing the waters with “a very small segment of advertisers.” But search engine marketers – and Wall Street analysts – can’t help but wonder if this is Google’s play for more coverage. And more revenue.

“No more minimum bids?” says Adam Audette, founder of AudetteMedia, a boutique search marketing shop out of Bend, Oregon. “It certainly looks like they’ll have more leeway to make more money.”

Meanwhile, as Jonathan “Perfect Ad” Rosenberg himself let slip during that shockingly-newsworthy earnings call, Google continues to expand a coverage-happy AdWords beta known as “Automatic Matching.” Believe it or not, Auto Match spends your excess ad budget on keyword searches you aren’t actually bidding on, and judging from initial tests, it empties your wallet just as pointlessly as expected.

Testing Auto Match with a seasoned Google advertiser, the Dallas, Texas-based search marketing outfit KeyRelevance saw spending increase 600 per cent on a single ad campaign, and most of that extra dough was spent on keyword searches that had little or nothing to do with the advertiser’s products.

“Auto Match decided the account needed help spending money,” says Jim Gilbert, the KeyRelevance ad guru who ran the tests. “So it started spending money.”

Google insists it’s only interested in serving up relevant ads, satisfying both advertisers and web surfers. But this commitment to quality goes only so far. Google is also interested in making lots of money, and as the economy continues to soften, it’s worth remembering Mountain View has the power to juice profits whenever it likes. With AdWords controlling 70 per cent of the search advertising market, even the slightest turn of the dial can mean millions.

Minimum Bid: RIP
AdWords serves up text ads in response to Google keywords searches. Google bills it as an auction. You bid for a particular keyword or group of keywords – “leather mask,” for instance, or “my little pony” – and if you bid high enough, your ad will appear each time someone searches on those terms. The winning bidder gets the top spot on the page, the second place bidder gets the second spot, and so on. And if your ad actually gets a click, you pay Google a fee somewhere south of that bid.

But this isn’t an eBay-style bid-off. Before you bid, Google gives you a “quality score,” and if your quality score is low, it may restrict your ability to place ads. In some cases, Google prevents you from bidding at all. In others, it saddles you with a high minimum bid. And even if you can afford that minimum, a low quality score may bar you from top ad spots. You see, Google doesn’t determine auction results with bids alone. It calculates ad spots by multiplying your bid and your quality score.

At least, that’s the way it works now. With an official post to the Official Inside AdWords blog, Google says it will soon revamp the quality score.

First off, AdWords will now calculate this mystery number in real time, as the searcher is searching. According to Google, this will better match ads to particular queries. “AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed,” the blog reads.

“Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.”

At the same time, AdWords will no longer bar “low quality” ads from particular keyword auctions, and it will do away with the minimum bid. Instead, it will give you a “first page bid,” estimating what it would take to land your ad on the first page of search results.

The way Google tells it, all this will improve its ability to geo-target ads. To wit, your real-time quality score may go up or down depending on where the searcher is searching from. But in dropping the barriers that so often prevented advertisers from even joining an auction, Google may be expanding coverage as well, slipping more ads into its less-coveted ad spots.

But who knows? As always, Google keeps the particulars hidden. “We can guess that Google wants to increase its revenues and that’s what’s going to happen,” says Brian Carter, an AdWords consultant with the South Carolina-based search engine marketer Fuel Interactive, “but judging from the information we have, it’s really hard to say.”

At the very least, the changes will result in more advertisers placing bids. And Google reserves the right to do whatever it likes with those extra bidders. Place them on a page. Or not.

In other words, Google has even greater freedom to turn that dial.

Auto Match Revealed
Automatic Match is a more obvious turn of the dial. This AdWords beta – which debuted in February with a handful of advertisers and has since expanded to who knows how many more – automatically spends budgeted ad dollars you aren’t spending on your own.

“Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists,” reads Google’s initial email to beta testers.

That’s right, Auto Match automatically spends your unused budget on keyword searches you aren’t actually bidding on. According to Google, it only chooses relevant searches. But tests from KeyRelevance tell a different story.

With his seasoned advertiser, Jim Gilbert setup bidding on the keywords “wedding table decorations.” And he designated this bid as a “phrase match,” meaning he only wanted an ad placed if someone searched on all three of those words, in that order (with or without additional keywords).

But the account wasn’t spending its daily budget, and when Auto Match kicked in, it started placing ads against all sorts of other keyword combinations.

Some of these suited his advertiser, including “wedding table decor,” “decorations for wedding tables,” “wedding cake table decorations,” and “wedding table ideas.” But many more did not, including “party table numbers,” “chocolate wedding favors,” “chocolate lollipops,” “Hersheys,” “wedding flowers,” “wedding flowers,” and “wedding gowns.”

With Auto Match turned on, spending on this single ad group increased roughly 600 per cent. And in the end, more than 70 per cent of the traffic generated by the ad group was a complete waste. “I’ll give it credit for being somewhat accurate,” Gilbert says. “But most of the matches were pure trash.”

Gilbert can turn Auto Match off. But it’s turned on by default. The question is whether Google will keep this default when it rolls things out to the web at large.

Yes, Auto Match is a beta. And yes, Google may improve its ad matching abilities before the program goes web-wide. But this sort of thing is never an exact science, and there’s no denying that Google is attempting to wrest even more control from advertisers – while ensuring additional spending.

When Sergey Brin hinted that Google would soon expand its ad coverage, he didn’t say the company wanted more dollars. He said that the company was concerned that web surfers weren’t seeing enough ads: “Our ads are an important addition, quality wise, to our pages. They’re a very important source of information.”

But the truth is a little different. When you type the words “chocolate lollipop,” do you want an ad for wedding table decorations?