Why are PPC (pay Per Click) Ads are so Popular?

admin    PPC     Click, Popular

In the offline days long before the World Wide Web and PPC (Pay per click) ads came along, publishers as well as radio and TV stations experimented with something called PPO (pay per order) and PPR (pay per response) or PPL (pay per lead) advertising. As the names suggest, these were ads where the advertisers either paid per lead generated or order generated. But the truth is that these ads never really took off and were never widely accepted.

So what happened in the case of online PPC (pay per click) ads? What caused these kind of advertisements to become so wildly popular as they are today?

Google Launched The PPC Revolution

To answer some of these questions it is useful to go back in time a little and trace the origin of the popularity of PPC ads. There is the amazing story of well known search engine giant Google which has experienced phenomenal growth within such a short time of existence.

The Google fairy tale is still a fascinating read even today. Started by Larry Page and Sergey Brin while they were still students at Stanford, for a long time this venture grew tremendously in popularity and usage and was very widely used and yet had not found a way to generate revenue. It was obvious that charging a fee for the use of their revolutionary search engine was not the right model. That search for a way to generate revenues ended when Google was already receiving millions of visitors daily and the company just found a convenient and non-intrusive way to display advertising.

It is clear that the founders of Google realized quite early on in the game, what many others have not seen to date. That is the fact that although the Internet is widely seen as an improvement of the Television, this is not true and the web is actually an adavanced telephone more than anything else. This is easily proved by the fact that TV and the web are in fact two very different mediums. TV can accommodate a lot of advertising comfortably, but advertising on the web is usually viewed as a nuisance and intrusion into people’s privacy. This is the main reason why PPC ads took off quickly even when a similar concept offline never really proved attractive to most publishers and advertisers alike.

Google looked for a way to carry advertising online to its’ huge audience without intruding and came up with the idea of displaying only relevant advertisements based on searches on its’ popular search engine. The idea was simple but extremely powerful and meant that somebody using keywords to search for information would end up with the organic results of their search on one side and on the other relevant advertisements on the same subject.

The next problem they had to solve was the fact that based on the huge audience they had, they would be justified in charging very high advertising rates. However the market accustomed to cheap online advertising was unlikely to accept those ad rates.

And that is how PPC ads came into use at Google. By charging only for click throughs to the site, advertisers were very happy to pay huge sums as long as it was for actual visits to their sites from people who had clicked on the Google PPC ads because they will usually have been able to generate an even larger sum of money from orders placed by a percentage of the visitors who arrived at their sites.

The rest as they say, is history. The Google PPC concept rapidly grew in popularity and is today by far, the most popular form of advertising on the web.

Others Join The PPC Party

As you read this, there are numerous other online companies and sites that offer PPC ads. They make lots of sense because advertisers can easily measure their response and sales revenue against what they have spent on advertising.

Today there are a number of interesting search programs that include PPC advertising and are well worth taking a look at because they are capable of providing the perfect solution for many online marketing and advertising problems.

SEM-Service: One Name for Affordable Social Bookmarking and SEO Services

admin    SEM     Affordable, Bookmarking, Name, SEMService, Services, Social

Are you looking for ways to improve the ranking of your website on search engines that will directly benefit your visitors ratio?

SEM-Service offers search engine optimization services that cover all the aspects right from website optimization to its promotion. The high position’s unique portfolio of search engine optimization services of the company is especially designed to deliver results.

Known for providing affordable social bookmarking, cheapest directory submission, highest quality and quickest SEO services, the company has enabled many brands and companies to organically increase their market presence via performance and visibility. Functioning in a truly global market place, SEM-Service is regarded as the SEO firm that makes the entire process hassle free and as easy as possible.

Hiring an SEO is a big decision as it will improve or risk the reputation and profit of your site.

Most of the people ask us about what we can exactly do for our client?

All we say is that you advertise your company on television, radio, newspapers, magazines and many other medium. But, are these cost effective advertising options? Except fliers, all the marketing options cost you big bucks and getting an assured ROI from them is totally unpredictable.

SEM-Service brings the power of Internet to its clients. We neither get out to television or print media to sell your brand. Instead, we work on getting your company’s website ranked on the top 10 results of major search engines that provides you better recognition.

We understand how crucial its role is in the promotion of your website on the Internet, therefore, offer different useful services to site owners:

• Review of content and its structure.
• Technical advice on the development of website that include error pages, hosting, redirects and   JavaScript usage.
• Content development.
• SEO training.
• Keyword research.
• Affordable social bookmarking.
• Cheapest directory submission.

How is SEO Going to Work for You?

The main thing that SEO does is to attract people when they are searching for information on the Internet. We apply SEO tactics that are specifically meant to increase your search engine presence and thus raises your sales/leads graph.

Why SEM-Service?

Search engine optimization is a crucial step that can make or break your company. Therefore, it is necessary that you choose an SEO company with prior experience in the industry as well as the one that offers you competitive prices without compromising on quality. SEM-Service is one of the rarest companies that utilizes its extensive SEO experience to offer affordable social bookmarking, cheapest directory submission and most effective search engine optimization services.

If you are planning to opt for an SEO project, SEM-Service is also offering free services to its new clients. You can get more information about the 50 free social bookmarking or directory submission schemes and many more offers provided by the SEO company on its website.

Google Ads on a Certain Site Has Become the Most Profitable Way of Marketing

admin    Google     Become, Certain, Google, Marketing, Most, Profitable, Site

Kids in high school are making thousands of dollars every month with Adsense.

Housewives, retirees, mom and dads, for more detail go to: www.adsense-dollar-factory.com. who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles are now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. For more help visit to www.google-atm-machine.com. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internets marketing business owners that want to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines.

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

So who else wants to start earning money with Adsense? You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

How Teenagers Can Make Money Working From Home Through Learning Google Adsense Secrets?

admin    Google     Adsense, From, Google, Home, Learning, Money, Secrets, Teenagers, Through, Working

It is a clear cut fact that most of the people, surfing the internet, are trying to learn how to make money at home using adsense ready sites. However, they do not usually succeed due to the fact that they lack the power to learn Google adsense secrets to succeed, which are simply high motivation and well-designed marketing plan.

Nevertheless, on your way to go deeper in learning Google adsense secrets, one should start with trying to answer the following questions:

- Q1: How to make a lot of money online avoiding scams?

- Q2: How does Google Make Money?

- Q3: How to submit online ads on Google and make money?

- Q4: How to make money by writing blogs and adsense?

- Q5: Is it really feasible and achievable that young teenagers like 13 years old make money on websites?

- Q6: Does it make sense to run after an ad like “you can receive 40 sites free adsense”.

- Q7: How to use YouTube videos to earn money with adsense?

A1: It is unfortunately true that the field of online home business is full of internet scams that promise much more than what they can really deliver. What makes the field of online marketer further harder that some internet scams succeed to appear like professional and serious companies and you may then think that they are one of the legitimate business opportunities but they are nothing but a scam.

Hence, it is a wise idea to deal with the top ranked and well known companies that you can never have any fear from being scammed. And who else can we trust to work with more than Google? I usually motivate all the beginners in the field of online marketing to start by joining this program since there is no any possibility to be cheated and this is the usual answer to the question: ” How teenagers can make money working from home?”

A2: Google is nothing but a search engine that shows two kinds of search results in response to any search query performed by an internet surfer. These two kinds are organic and sponsored results. Organic results do not cost for you anything as this is simply the service of the search engines and Google does not make money from these results.

The other art, i.e. sponsored results, also known as pay per click ads, in which Google shows some relevant ads of the advertisers when an internet surfer types a strongly related search term to the ad and in tun the advertisers have to pay Google each time an internet surfer clicked on these ads.

A3: The answer to the question: “How to make money with adsense?” is to own a website that is well-optimized and then to work on inserting the ads into it to earn cash in case one of your visitors clicked on them. You should first have an account that does not cost you anything and then it is your duty to copy a short piece of code into your webpages that will enable the proper display of relevant ads on your website.

Another step on the way is to establish a marketing plan for your website aiming to bring more visitors to it who will hopefully make you money by clicking on your ads. Based on my personal experiences of trial and error, I would strongly recommend for you to combine article marketing and social bookmarking techniques to spread the word about your business.

A4: To make money by writing posts on blogs is the one of the key issues that are necessary for your trip in learning Google adsense secrets that is really useful to know. It works like:

- Building a blog using Wordpress, which does not cost anything.

- It is recommended to write a new and fresh post once per day to keep your blog always visible through using the right keywords that have some searches per month and at the same time you do not have high number of competitors that are optimized for the same keyword.

- Insert one of the plug-in that will show up to 3 ads per post in different positions.

- Then, it is a wise idea to download the free software, which is always found under at www.Onlywire.com to bookmark your post at 20 different websites just with the magic of only 1 click.

A5: As I started with my home based business, it was a wrong approach to think that I must be a very well educated person in order to be able to make money online. As I started my trip to go deeper in learning Google adsense secrets, I worked with people who earn good money without having a very high degree of education and even more some of them did not visit a university at all.

Hence, I do believe that teenagers or even a 13 years old guy can make money online. It has nothing to do with how old you are or how much qualified you are. Instead, it is strongly related with the issue of if you are ready to invest the needed time and energy to learn something new. Additionally, it is strongly related to your motivation to learn something new.

A6: This is definitely a significant point when it comes to making money with adsense. Statistics of online marketing show that 90% of the beginners run after ready made websites with the motivation to start making money on the same day when they started, which is totally far away from the truth. It is not really important to make yourself worry about how many websites are optimized for this keyword, but it is a better idea to check how much optimized a website is.

To be more concrete, never overlook the following points:

- Do these websites enjoy a user friendly interface?

- What about the position of the ads? Are they placed where they should be like the top, center, and the bottom of the pages?

- Are these websites well optimized for the search engines? Briefly, do the webmasters of these websites take into account both of on-page and off-page optimization?

- Is it possible to automatically add new posts to these sites so that they always look fresh and frequently updated and, therefore, avoid any punishments from the search engines for any duplicated content?

- Check also if these sites are legally designed. I.e. it is not legal, based on the well known policies, to ask your visitors to click on the ads. In addition, you should overlook the idea of trying to drag the attention of your visitors by pointing somehow to the positions where your ads are.

A7: A very wise idea to spread the word about your website is through the usage of videos. It should be clear for you that a nice and well-prepared video can post the same message of 1000 words and it will totally help you to bring more visitors to your website.

Use youtube.com to insert your videos as it is free and before everything, it is a good friend of most of the search engines. In case you targeted the perfect keyword for your video, then the probability that your video will rank well in the search engines is very high.

However, you should not overlook the following key issues when you are going to market your business using videos:

- It is not a bad idea to include in the beginning of your video a brief introduction about your service or product.

- It is nice to avoid too long videos and usually keep them to the point.

- It is not a stupid approach, but I would say it is even recommended to insert some emotional effects in your video like a music that is suitable to your topic. However, do not over do it.

- To spread the word about your website in an efficient way, it is a wise idea to keep the name and title of your website always on the top of the other screens and, in addition, write your html address at the bottom of the video screen.

- It is a good idea not to rely anymore on cartoons that do not add any emotional sense to your videos and, therefore, I would recommend for you to use a real human being.

Having the early illustrated 7 questions, you are now qualified enough to go deeper in learning Google adsense secrets.

Google Is About To Shake Again: Part 1

admin    Google     About, Again, Google, Part, Shake

Back in the summer of 2004, Google forced uproar within the
internet community. Thousands were affected by having been
dropped from the search engines totally and some even
experienced being banned by the Mega-Search Daddy.

Well, like all quakes there will be tremors to follow. According
to Google’s latest shake is the filing for a US patent
20050071741 on March 31, 2005. And, again this time the shake
will prove devastating for some unsuspecting long term
grandfathered sites.

Not only has Google made it apparently clear that it will
eventually “flush” the old to invite the new but, Google has
also revealed its criteria on what was acceptable and not
acceptable with the current linking strategies commonly used.

Since Google is largely focused on their new algorithms that
effect linking, there are a few things you should know.

1.Reciprocal links will now only carry weight towards page rank
if the link is relevant to the theme of your site. In other
words, if your site is about cookbooks, don’t get caught linking
back to a site about gun cases. That might be tempting if you
have a page that displays recipes for venison but, Google will
probably not make the connection.

2.Links either back linked or forward linked are now given a
history data algorithm. This means that old or stale links that
have not been maintained as fresh and updated information will
be penalized. Dispose of broken or dead links. Rotate newer
updated links to the top of their perspective categories within
your linking directories on a monthly routine bases.

3.Anchor Text now has its own score as well. When reciprocating
links it is no longer acceptable to Google to have too many
backward links using the same key phrase. This is now considered
“Anchor Spam”. Vary your anchor text using several different
pertinent key phrases matching the theme of your site.

4.The use of Third party Link Exchanges are now under their
radar. Make sure your Link Directory is hosted on your server
and not by a third party. All links should be relevant to your
site theme. Organically grow your link directory; using
artificial link injection will get you flagged.

Traffic Nodes are and how always been within the good guidelines
of all search engines. To find out what Traffic Nodes are and
how to create one go to

http://www.traffic-n-more.com/node/index.html.

Why new users would switch from Google to Bing?

admin    Google     Bing, From, Google, switch, Users, Would

Microsoft had updated its search arena with the introduction of Bing in June this year. Since, its launch the search engine has shown positive growth and reached about 3.52% in August month globally. Various analysts presume that with such a positive growth, Microsoft’s Bing could challenge Google’s monopoly in the near future. However, this is not an easy task for Bing to beat the search giant.
 
Latest Market Share

According to the latest numbers from a research firm, Bing’s global market share has dropped to 3.39% in September from 3.52% in August. The drop is very small but it is not clear that the attempt from Bing to capture search engine market share from Google has stalled, or even gone into reverse.

Bing has outperformed its competitors in features and initial growth rate. However, the initial take-off of Bing could be due to the curiosity from the web-users. The reason behind this may be the hype it created and also, Microsoft pumped millions of dollars for its promotions and advertisements.
 
At number one, Google has more than 80% market share and Yahoo maintained as the second most used search engine, but its market share dropped from 7.28% to 6.84% in the aforesaid period.
 
Why new users would switch to Bing?

Last month, it was reported that Microsoft’s new Bing search engine is growing faster than any of its search competitors in the top 10. Bing happens to be a very viable search alternative to Google and offers several advantages that Google cannot compete with at the moment. Here are some features that enhance search experience for the users:

1.    Travel Insight with Farecast technology: It helps for searching flights, hotels or other travel arrangements by providing you with the information to make smart decisions. The search engine analyse more than 175 billion airfare observations and predict whether the price of a flight is going up or down using the technology acquired from Farecast. It also provides a recommendation of either “Buy Now” or “Wait,” over the next seven days.

2.    Bing Cashback Offer: It provides benefit to the user, who first search a product with Bing and then go for buy. Depending on the deal, your purchases could benefit you upto 30% of the purchase price back in cash form. Also, the search engine offered double cashback rewards for August, but they had to stop the scheme in between due to high demands.

3.    Bing Visual Search: The new technology allows visitors to filter their search enquiries for structured results through data-grouping image galleries making it not just a search engine, but a “decision engine.” At present, it is only available in US.

4.    BingTweets: The new service from the search engine was initiated on July 14, 2009 with the social website, Twitter and Federated Media. It provides real-time information and trendy topics to the viewers.

5.    Enhanced Search: Bing also provides something extra as compared to its competitors, for example options of enhanced view and preview windows for results. With these features, users can view the content of the search without clicking on the url. Also, the enhanced view directs the user to Wikipedia content without leaving Bing.

SEO – How To Get Your Site Indexed By Google In 3 Days Or Less

admin    Google     Days, Google, Indexed, Less, Site

Getting your site indexed by Google must be one of the easiest taskes to learn when doing SEO. It is absolutely essential to have your site indexed as without your site appearing in Google’s searches you may as well not have a website.

There are a number of ways to get a website indexed by Google, some are Excellent and some are terrible. I will start with the bad ones first.

1) Go to Google’s Add URL page and fill in the form.

This technique does work. However, it can take up to 6 weeks for your website to be indexed by Google. This technique is not recommended, I would even go so far to say that you should NEVER use the Add URL form.

2) Use a Variety of Automation Software to submit your site to hundreds of search engines.

This technique does not work very well for a number of reasons.
The main reason is that some software resubmits to websites over and over again. This can get your website banned before you even start. Avoid using Auto Submission software at all costs.

3) The Only Way to Submit to Search Engines is to get backlinks to your site!

This is certainly the best way to get your site indexed by Google and the fastest too. All you have to do is get a website with a Page Rank (PR) of 5 or more to link to your site and your website will appear in the search results in 3 days or less.
Also, there is no chance of your site being banned and you won’t have to wait weeks and weeks for your site to appear in the search results.

By getting a single backlink to your site, all of the major search engines will be able to find your website. These include Google, Yahoo, MSN & Ask Jeeves.

A Live Search That’s Actually Live

admin    Google     actually, Live, Search, That's

There are two problems with this. Firstly, as has already been mentioned, it is by no means a complete representation of the actual content on the web – the spiders, as powerful as they are, cannot hope to reach all of the pages outside of the mainstream. There have been some estimates of Google having only indexed as little as 20% of the Internet. Secondly, the index will never be completely up to date – cases of sites that took months to be included, even though they were actively promoting themselves, are not unheard of.

Enter My Live Search. Using a browser plug-in, this new Aussie start-up uses the indexed search databases of the Googles and Yahoos of the world as starting points. Users’ bookmarks and popular sites are also used as reference points for the start of any search. From there it explores connecting pages for any relevant returns on the original query. As the web changes, so too do the results.

Creator Rob Gabriel describes the appeal of his search engine, “Google can’t search every page every day (to build its index). The web is so dynamic and changes so often – MyLiveSearch turns your own computer into a ’super-spider’ to search it in real time.” On top of all this Gabriel claims that his product will also be able to search dynamically generated pages that existing search engines have trouble in picking up.

The effectiveness of MyLiveSearch remains to be seen, but there have already been murmurings of Google keeping some loose change on hand in case this turns out to be the latest addition to the empire. The search engine giant has been known to quickly snap up start-up technology that might help a competitor.
So far Google have refused to comment on My Live Search, with spokesman Rob Shilkin referring to it only in general terms and stating Google’s eagerness in supporting Australian developers and entrepreneurs (think Google Maps).

Original posted on <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.gottaquirk.com/2007/06/01/live-search/”> GottaQuirk</a> on 1 June 2006.

Make Every Adsense Ad on the Google Network Pay You!

admin    Google     Adsense, Every, Google, Network

Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them. Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site. Here’s a very much overlooked opportunity for AdSense users that opportunity is called Google Search and this is how it works:

Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don’t even pay attention to it, and that’s a shame because hidden inside of that box is a lot of money that’s wanting to be yours. When you add that search box to your web site you are creating an instant portal into Google’s entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you.

That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity. By combining AdSense with the Google search box you open yourself up to an incredible opportunity to monetize your site. In fact, many AdSense users say that they earn more money from searches then they do from AdSense ads on their own page. And it makes sense when you think about it. A clever idea gets even better Just as you would expect, Google doesn’t leave you hanging without support or some great ways to make even more money.

Take a look at the features and options that you can set up right from within your AdSense control panel. Customized look and feel you can grab the standard Google search box and be up and running in seconds. Or you can add your logo and make the box match your site’s color scheme with over 200 available colors. Control the scope of your user’s search you can configure the search box to search just your site or the entire Google network. It’s your choice.

You can even provide your visitors with radio buttons that let them perform either search. No matter which search they choose, you’re making money every time they click on an ad. Google will even host your internal site search result pages for you so you don’t have to spend a penny buying extra bandwidth or disk space from your ISP. How’s that for user-friendly? Online Tracking Tools Of course, Google also provides you with online tracking and reporting tools so you can see how well your shiny new search box is doing for you.

You can see your queries, clicks, click-through rate and total earnings just like with your AdSense for Content ads. So if you’re not earning money from every ad in Google’s inventory, log into your AdSense control panel and make it happen.

How to Get Indexed on Google Faster and Get More Backlinks!

admin    Google     Backlinks, Faster, Google, Indexed, more

Social Bookmarking:

Submit your new website URL to the top social bookmarking sites first, before submitting to Search Engines, your pages will be indexed within days not months! Add ‘tags’ to your bookmarks so surfers can find your link when they search. Submit pages on a regular basis to stay at the top of site lists, creating more traffic.

Top Social Bookmarking Sites:

* StumbleUpon

* de.licio.us

* Furl

* Technorati

* soc.ialize.us

Search Engines:

Optimise keywords in your meta titles, discriptions, keywords, anchor text, header tags, image alt text. Use keyword generators to create the best keywords possible. Like Good Keywords v.2, Google Sandbox Keyword Tool. Write articles with keywords throughout your content. Make the articles informative and interesting. Submit your URL to link directories, article sites, social bookmarking sites, and other links back to your site, to increase your page rank.

Top Search Engines:

* google.com

* yahoo.com

* msn.com

* search.com

* altavista.com

Link Directories:

Link Directories are an important part of gaining quality links back to your site. A directory is organised into categories and subcategories. Human editors review each directory submission and evaluate the site’s quality and relevance. Success only comes when you submit a high quality site to the proper category. Because the directory submission process is so specific to each particular directory, your website must be submitted manually.

Top Link Directories:

* Yahoo

* DMOZ

* SoMuch

* AbiLogic

* Pegasus