Meeting Customers on Their Own Terms…their Search Terms (part 2)

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The Relentless Art and Sweet Science of Keyword Selection

Optimizing a website means deciding what keyword phrases (KPs) you want to compete on and then weaving those keyword phrases into the copy and metatags of your website’s critical pages. A search engine, like Google, will compare the keyword phrase of the searcher with the content of gazillions of web pages, find the pages that have the most matches, further evaluate each matched page by looking at inbound links, determine which page is the best match and then rank accordingly in the search results. Success in this process depends upon you researching and selecting the best keywords possible to compete on!

Two points need to be emphasized here: 1) you decide what is important

SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.” />Seo, Search Engine Optimization, B2b Web Marketing, B2b Internet Marketing, Best Keywords, Search Metrics, Seo Measurement” />

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Home Page > Computers > Meeting Customers on Their Own Terms…their Search Terms (part 2)

Meeting Customers on Their Own Terms…their Search Terms (part 2)

Posted: Nov 17, 2007 |
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<br /> <h1>Meeting Customers on Their Own Terms…their Search Terms (part 2)</h1> <p> </p> <p><strong>By: <a href="http://www.articlesbase.com/authors/john-rasco/38794" title="John Rasco's Articles">John Rasco</a></strong></p> <p> <br /> <!--articlecontent--> </p> <p><strong>About the Author</strong></p> <p> </p> <p>Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco’s skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and <a href="http://www.refreshweb.com">RefreshWeb</a>, a national <a href="http://www.refreshweb.com/b2b_web_marketing.php">B2B web marketing agency</a>, John has an entrepreneurial gene, a creative bent and a passion for challenging projects.</p> <p class="tracker">(ArticlesBase SC #261383)</p> <p> </p> <p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> – <a href="http://www.articlesbase.com/computers-articles/meeting-customers-on-their-own-termstheir-search-terms-part-2-261383.html" title="Meeting Customers on Their Own Terms...their Search Terms (part 2)">Meeting Customers on Their Own Terms…their Search Terms (part 2)</a></p> <p> <br />

The Relentless Art and Sweet Science of Keyword Selection

Optimizing a website means deciding what keyword phrases (KPs) you want to compete on and then weaving those keyword phrases into the copy and metatags of your website’s critical pages. A search engine, like Google, will compare the keyword phrase of the searcher with the content of gazillions of web pages, find the pages that have the most matches, further evaluate each matched page by looking at inbound links, determine which page is the best match and then rank accordingly in the search results. Success in this process depends upon you researching and selecting the best keywords possible to compete on!

Two points need to be emphasized here: 1) you decide what is important

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