Mar

Marketing On Facebook? Do It Right!

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Get in on the ground floor! We are the next billion dollar company! Highest payout in history! Call me now to get in, you won’t regret it!

Sound familiar? If you’ve spent anytime online you know that this happens every day. This kind of nonsense is what gives the MLM industry a bad name and is exactly how NOT to market online.

How many times have you recoiled after receiving a message from someone you just connected with immediately pitching his or her opportunity? If you don’t sign up today, you’ll miss out on a once in a lifetime opportunity. Really?

Hold on. I don’t know you from Adam. You don’t know who I am. Why on earth would I go into business with you? I’ve been at sales and marketing for 16 years and appreciate that you have to ask for the order, but really, this ain’t the way to do it. All credibility goes out the window.

If you’ve decided to build your MLM online there is a correct way to do it. Here are a few keys to follow in order to build solid relationships, which in turn will build your team.

1. Associate with like minded people. Look for and join groups where your potential prospects may be members. There are hundreds of groups on Facebook related to MLM. Join those. Additionally, find groups where people are already using your products or services. You in health and wellness? Join those groups. Green products or services. There are a bunch of those, join em.

2. Establish your own group or fan page. This doesn’t necessarily have to be in your personal name. Identify your niche. What type of people do you want to attract? Personally, I want to network with professionals and leaders who are interested in building teams. So, I put together a fan page called, Professional Team Builders. The content that I provide on this page is focused on exactly that…how to build like a professional.

3. Identify and connect with other leaders that have a significant following. As you provide value and find common ground with this person then you can eventually ask them to join you group. When a big hitter joins your group all of their followers will see it and will often times join as well. This is the viral power of Facebook. You can’t just ask them to join right away. Add value, connect and then ask for the order.

4. Do your homework. It is simple to find and join groups that occupy your niche. Then connect with folks in those groups. When making the connection, you MUST include a brief personal message. Something like, “It looks like you are involved in MLM. Me too. What a great industry! Like minded people should connect. Please accept my friend invitation.” When you identify some common ground you will be more effective with your requests.

5. After they approve your request, the follow up is next, send a message like, , “Thanks for adding me, and I’m looking forward to sharing ideas with you.” A nice touch is to record a brief (no more than 30 seconds) introducing yourself and expressing your thanks. Now, you can begin getting to find out more about them. Ask questions and get to know what they may or may not be looking for. You feel me?

6. Take the conversation offline as quick as possible. Over the phone, skype or if you are close then in person. Don’t settle for hiding behind the internet.

At the end of the day, your intentions have got to be in the right place. Are you just going to pitch your business? Or are you really interested in building long term relationships with people? Zig Ziglar, “You can everything thing you want if you help enough other people get what they want.” When you add valuable content you will become the go to guy or gal. This takes time, but you willestablish credibility and begin to generate results. As time goes by, your contacts will start asking you about your business. This is the appropriate time to talk about your opportunity, and hopefully, they join your business because they really enjoy what you bring to the table.

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