Important Ranking Factors Part 2 of 2

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While on page optimization is important, of equal important is off page optimization. This can encompasses many areas and should be thought of as a continuous process. It is not enough to build a few links and expect your website to rank high in the search engine results pages. Here are some of the most important ranking factors:

Incoming Links

This is obviously one of the most important aspects of off page optimization. Where it was once thought that Google exclusively ranked pages on the basis of the number of high page rank links, this is not quite the case anymore. While links to your website from sites with high page rank are beneficial, Google now uses a combination of all incoming links to help determine your rankings. Therefore, do not turn down a link to a relevant site just because it doesn’t have a high Google page rank. A good mixture of links to sites with varying page rank will work well.

Rate Which Links Are Built

It was originally thought that the faster you do the link building, the better. This is not the case either. If you build links too quickly, Google is likely to think you are using artificial means to create links. If your website suddenly goes from having 50 links to 3,000 links in a week, Google will probably penalize you.

Age of Links

Just as the age of your domain will affect the rankings in the search engine results pages, the age of your links will affect it as well. If you have established links early on to reputable sites, you are on the right path of good rankings. Also, avoid asking for the anchor text to be changed.

Expert Site Boosts

If you can garner a link to a .gov, .edu, or even an .info site, hold onto them anyway you can. These expert sites can provide a tremendous boost to your rankings. While it’s not certain how much they will help increase your rankings, these are considered the absolute best when building links.

Age of Domain

When you register your domain, it’s best to register it for five years. Most throw away domains are only registered for a single year and Google is well aware of this. It shows Google that you are serious about the domain when you register it for five years.

Number of Pages

It used to be a common perception that many pages on your website would help your rankings. However, with computer generated pages, this may not be the case so much anymore. Use only the number of pages necessary, as excessive pages may be considered “spammy.”

In Closing

All of these factors work together when it comes to your rankings in the search engine results pages. While some factors are more important than others, it’s imperative that your SEO campaign address all of the above and other less important issues in order to get the best rankings possible. If you are not comfortable with these procedures, you should contact a professional SEOcompany for assistance.

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