Google Cache – Why You May Want To Avoid It

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Sites will take extraordinary steps to get every possible page
into Google to enhance their page rank. In the case of the
Google cache, this tactic can sometimes come back to haunt
sites, particularly sites selling products

Google Cache

Google copies everything it can get its dirty little spider
robot on. Google stores these copies in a cache. The cache is
simply a copy of all previous web pages for the link in
question. If you search for something on Google, each result
returned for the search has a “cached” button at the end of the
link. Click the “cached” link and you will see previous copy of
the page. Often, what you see is an older version of the page.

If you sell products on your site, do you really want Google
copying old pages and making them available? Put another way, do
you really want customers to see the old prices of the products
you are selling? Many sites change prices or information during
the year as a reflection of selling cycles, etc. If your prices
are at their high point in September, do you want customers
clicking the cache link and seeing lower prices listed from
July? Probably not.

Don’t Get Cached!

Keeping Google and other search engines from copying your pages
is fairly simple. It requires a bit of meta tagging, but nothing
difficult. To stop the process, simply add the following meta
tag to your site:

The robots for all search engines relying on meta tags should
stop copying your site. Lately, YahooSlurp has been acting odd,
so make sure you keep an eye on it after it crawls your site.

To get rid of pages that have already been copied, you should
just contact the search engine in question. They will usually
delete the copies, but they aren’t particularly quick.

Adding pages to Google, Yahoo, MSN and any other search engine
should be a definite goal for every site. Before storming down
that road, just make sure you understand the consequences of old
pages appearing in the cache

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