Creating Inbound Links Is About More Than Just Page Rank

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I intend discuss the relevance of Google page ranking in SEO through this article. It is an accepted fact among SEOs that striving to get a top rank with the Google directory is all that matters in the long run. How far is this hypothesis correct from the point of view of a professional marketer?

Statistics reveal that of all visitors to a particular website more than 75% originate from Google! Alexa, Altavista, Earthlink, Netscape, Dogpile, AOL, MSN, Jeeves/Ask and Yahoo accounted for the remaining. That is interesting statistics to start this discussion. You may also do a check on the origin of your own visitors to be sure about the validity of my claims.

If that is the case we need to understand the parameters used by Google to give page ranking. They have a very simple but reasonable enough method. Each link is considered as a vote while deciding the value of each vote by taking into consideration the relevance of that site to your own content. Now that is an acceptable method to any logical thinker.

So, most SEOs slog to capitalize on this aspect of page ranking to increase their ratings. The most common methods involved are;

i)    Exchanging links with directories to increase the number of links that point to your own website.

ii)    Identifying directories with a high ranking as prospective link exchange partners.

There is no way to know whether the links have been purchased from link farms or from high ranking directories that capitalize on their popularity to mint money by demanding a payment for displaying external links. Page ranking, which have thus been ‘purchased’ rather than attained on merit, is a lot different from the point of view of a quality analyzer. Unfortunately there are no methods available to classify websites on the basis of procurement methods used to reach their rankings.

Another eye washer is the Google tool bar. It is a known fact that the PR is displayed on the tool bar and makes it easy for anyone to come to know of the ranking of a particular site. But, how frequently is the ranking updated on the tool bar? That is a million dollar question which needs a matter of fact answer in order to hold the figures in the tool bar to be of any consequence.  

There is a great discrepancy with regard to the visitors received from external links for different search engines. This too raises many eyebrows about the dictatorial standing enjoyed by Google in judging PR.

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