Big Flaw in Google’s Algorithms

admin    Google     Algorithms, Flaw, Googles

Google’s ability to index new webpages in almost real-time has shown a big flaw in Google’s algorithms. Newly created webpages cannot be ranked because it has little or no backlinks available, so what Google does is to artificially inflates the rankings of the recently-created pages based on historical datas and the few backlinks that were detected.

In cases where by Google detects increasing search volumes for query that wasn’t popular, it assumes that something new is happening around and decides to show more results based on recent webpages.

The most recent example would be last morning where Google celebrates 25 years of TCP/IP and the New Year with its logo. Click on the logo and you will be sent to the search results for [January 1 TCP/IP] and in normal cases, searchers would be shown Wikipedia as the top result.

However, results shown were all brand new webpages (some were spam sites) with page that discuss Google’s logo and quote from Wikipedia. Guess who is on the top of results? It is a newly-created blog with a keyword-rich subdomain: january-1-tcp-ip.blogspot.com and a specifically-optimized title: “January 1 tcp/ip”. More than obvious, this blog tried to take advantage of Google’s logo and succeeded in his act.

As we can see [january 1 tcp/ip] was the “hottest” query for December 31 2007 in the US and continues to be very popular today.

It seems that Google is unable to provide relevant results when faced with an increasing amount of search volumes for a “unpopular query”. This strongly reflects the flaw in Google’s algorithms and proves to be a continuing problem in the future.

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