Search Engine Trends

admin    Google     Engine, Search, Trends

One of the most important pages in a search experience, the search result page, can deeply impact conversion rates. Here I’ll go through different search engine tactics with the help from Smashing Magazine’s article on search engine trends. By going through a wide variety of websites we can conclude some of the best practices from examples other sites have set.

Google Search box, with searched words, remains prominent at top Option to view an “advanced” search page Total number of results shown at top Ajax-driven auto-complete for typed follow-up searches Sponsored links at top and right Paginated results Results titles are large, bold, and hyperlinked Searched words are shown in bold in a page snippet, in context URLs shown in a different color under each result Each result allows options to view “similar” and “cached” Visited links are in a different color Related search phrases listed at bottom Search box with search terms repeated at the bottom “Show options” link opens a sidebar for further filtering of the results Bing Very similar to google but has some differences Lists the user’s “search history” in the sidebar The history to be cleared or turned off The search history remains intact Pagination unit at the bottom of the results page is more user-friendly Pagination rolls over when moused Yahoo Yahoo’s search results page includes a couple of JavaScript-driven enhancements Ajax-driven slide-down unit that appears below the search box when a search query is being typed “Search Pad” which allows the user to record notes on searches “SearchScan” to help protect from harmful websites Youtube easily-accessible filtering options near the top of the search results YouTube search result page lists detailed information Including a thumbnail preview Running time of the clip User rating And age Also if a particular item is part of a series Twitter Offers a very clean, intuitive JavaScript-driven interface that includes “Realtime” results Their page also offers a list of “Trending topics” and a “Search tip” Additionally, Twitter gives the user the option to refresh the page after it detects additional results in real time Digg Each result on the Digg search results page includes the number of comments that have been posted for that particular story In addition to other features that are unique to Digg, including “share” and “bury” Delicious Lists search results in a very simple, list format that includes tags associated with each result Plus the number of times the result has been bookmarked Amazon allows for the results to be sorted based on a variety of methods, including “Bestselling” and “Avg. Customer Review” Amazon’s results page indicates if a book has the “Look Inside” feature Ebay eBay’s search results page  allows for easy filtering via tabs at the top eBay also has the option to view the thumbnail preview images in a different size: Other features unique search results page are the options to change the amount of items displayed per page and the ability to go directly to a specific page by entering a number into a text box Flickr Flickr  displays results by default in a simple grid-based format Flickr also allows the images to be displayed either in a detail-heavy list-style view or inside of a Flash-based slideshow gallery Photobucket Photobucket allows filtering of search results by “Most viewed” and “Most commented”. It also includes a link strangely titled “Follow”, which allows the user to enter their email address to receive notifications when the results for a particular search term are updated. A more appropriate title for this feature would be “Subscribe”, or similar.

To Read More…

Should You Worry about Search Engines Listening to Your Tweet Thoughts?

admin    Google     About, Engines, Listening, Search, Should, Thoughts, Tweet, Worry

Twitter is perhaps the most popular site of today with billions of tweets from users around the globe. Realizing this Microsoft and Google are trying to take advantage of this and they are trying to integrate the tweets into their topic searches.

Both of these search engine super powers are in negation with Twitter to get real time Twitter feeds streaming straight to these search engines themselves. Although Twitter actually has its own built in search engine, it is currently not tied into the other search engines on the web. Since Twitter will probably never be able to get its search engine to compare to the status to that of Google or Microsoft, this might just possibly be the best way for their tweets to get even more attention.

These companies would have to expand their search engine capabilities in order to be able to accomplish the task, however since Twitter is currently one of the biggest sites, with the most visits on the web, it is likely that the joining of forces could truly benefit all the companies involved.

Now, you may be wondering why it is that these large successful companies would want to bring the tweets to their search engines, but the answer is really simple. Twitter has many unique users and although much of the information is idol chit-chat it is also a source of breaking news as many who frequent the site carry hand held devices and will tweet about the news as it is happening, making this a valuable resource for companies like Microsoft and Google to have access to.

At the end of the day, we will just have to wait and see if this ever happens, however, if the information that is coming through Twitter can be screened well, it can serve as perhaps the fastest news resource on the web. Be careful what you tweet about though, because it could cost you your job if you tweet about the wrong person. And whatever you do, don’t talk about what star didn’t pay their bill or tip you, or you could be in for a lawsuit as well. Be careful about what you are tweeting!

Search Engine Optimization, Google, and the Reptilian Code

admin    Google     Code..., Engine, Google, Optimization, Reptilian, Search

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don’t; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google’s Mission

Google’s success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is ‘really:’ they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain’t on the leader board you ain’t in the money.

The Google Paradox

Here’s the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google’s vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don’t give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google who’s success is based on delivering relevant searches and SEO companies intend on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of our website traffic and subsequent inquiries and worldwide clients come from Google searches, and our website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. We rely on providing our audience and Google with relevant material.

Back to Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors’ attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience’s unconscious desires formed in the primitive reptilian portion of the brain.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille’s work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completing ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that’s the ultimate sales trigger he’s looking for.

An Affordable Solution

Most businesses certainly can’t afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you’re knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie, you best discover what really satisfies your audience’s hunger, because that’s the basis for a marketing message and website presentation that works.

Real Estate Marketing Online Strategy

admin    Google     Estate, Marketing, Online, Real, Strategy

Real estate in the present global business competence plays major role in different stock markets. Real estate tycoons always develop new strategies as well as plans to make their business visible in the market. Real estate marketing as well planned tactics to use in SEO to insure their online marketing hard work will be more effective and successful. Good SEO strategies on marketing real estates always keep in mind to make your real estate website to appear on the top of the search engine. You can determine through results if your website give pay off big time. High rank on the different search engines especially in Google nowadays is not only the main goal of this strategy. You must also make sure that the person that explores your website is clicking your products. This constitutes catching links for product sales.

Real estate search engine marketing is to ensure that the people are clicking your website to see the products that you sell online. Good real estate marketing considers not only ranking on search engine but what is seen in your inner page of your website. This not a big work or task to be done but it needs extra attention to determine the increase of click through rate by more than double even triple.

Some of this marketing strategies will I discuss is just a hint either point of idea to help your real estate marketing well organize and planned.

Real Estate Marketing includes Page Title that makes your identity or unique and corporate specific keyword or long phrase that your website focuses on. Good and planned Page Title is also one real score on your real estate marketing.

Meta Tag Summary for your real estate website is the summary that appears at the bottom of your webpage tile in the search engine. This will also improve the visual ranking for your website. Although this is optional but you must consider this Meta tag because it will greatly affect to your real estate marketing.

Your website domain name is also a factor. The name that you enter will also affect to your click rates of your website as well as product marketing. You must choose the related name according to your field neither area of expertise. This will help the credibility of those people you view your website.

Real estate marketing websites must also have specific page names. Page names must be strictly related to as well descriptive to the content of that real estate marketing website. This is to ensure that the viewers will not be dismayed on your products. Organize website as well as web page names are really a key factor on your real estate marketing online.

Real Estate marketing online must focus on these areas of ideas to remarkably improve the search engine ranking and as well as the click on your website. This will be a over all experience for both of you and your client to ensure that you have increased traffic real estate website and to reach the success of your business online.

Woodbury 11797 Search Engine Ranking

admin    Google     11797, Engine, Ranking, Search, Woodbury

Jericho 11753 Search Engine Optimization

There are two major factors that will influence the ways that Google and other search engines will rank your webiste:

1 Keyword Optimization

As competition in the search engine market increases with the enlarging recognition of the Internet, Google is constantly looking for inventive paths to serve quality links to visitors.

Google’s “PageRank” is the #1 criterion for figuring out the relevancy of any internet page in relation to the cited keyword phrase. By downloading the google toolbar at http://toolbar.google.com you can view the ranking of any page that is listed on Google. If you’ve got a 0/10 ranking, then you most likely are not even noted on Google. You want to have as high of a ranking as possible.

Google’s complex, automated methods make human tampering with our results very tough. [Google Website]

2 How Does Google Measure PageRank?
Essentially, The PageRank of an internet page is calculated as a sum of the PageRanks of all pages linking to it ( its backlinks ), divided by the divided by the quantity of links on each of those pages ( its outgoing links ).

1 Number of Incoming links. At worst, it can simply have no effect at all.

2 Number of Outgoing Links on the page that point to your page. The less of these, the better. It suggests given two pages of equal PageRank linking to you, one with five outgoing links and the other with ten, you’ll get two times the increase in PageRank from the page with only five outgoing links.
HAVE MANY SITES LINK Solely TO YOUR WEBSITE

3 Quality of Inbound Links. Another facet of this system is that inbound links from ’significant’ sites will in prinicple give you more of a lift than inbound links from ‘insignificant’ sites. It’s tough to determine what constitutes ’significant’, but the primary factor looks to be how many internet sites are linking to the web site that is linking to you.

4 Relevancy of Inbound Links. Lastly, inbound links from sites that contains similar content to yours will give you an bigger boost. It is a huge issue with Google. This is an example of their secrets.

Checking Inbound Link Popularity
Google offers a special toolbar to determine the page rank of a visited page. In the toolbar a green line indicating the rank of the page within 1 to 10 shows the page significance. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords link:http://webhosting-pages.com.

Jericho 11753 Search Engine Optimization

Adsense and Real Estate Web Sites; Start Making Money Today

admin    Google     Adsense, Estate, Making, Money, Real, Sites, Start, today

As a web master you’re interested in one thing…traffic – and lots of it! With traffic comes a potential customer, which basically means sales which in turn means profits.

While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by hosting ads on their websites.

Do You Need to be Computer Savvy to Use Google Adsense?

No! You don’tt have to be a techno-geek to use Google Adsense. In fact, you don’t need any more technical knowledge than you do to surf the web. Google Adsense is very user-friendly with a comprehensive support site to answer any question you might have.

Google will walk you through the sign-up process where you are prompted for the information it needs. You will then have a couple of days while you are waiting for your account to be approved. This would be a good time to familiarize yourself with the program policies, which of course you read before you signed up. But look again!

Make sure the site you are registering doesn’t have any of the no-nos listed. For instance, some profanity is allowed, but nothing excessive. What is excessive? That could be a gray area, but if you’re in doubt, don’t register that site. There’s plenty of sites with little or no profanity.

Look at the support site while you are waiting on Google Adsense and see what others are saying and doing. Most of all, have fun. Your Google Adsense dollars are just waiting to be counted.

What You Can and Should Do

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

Read the Terms and Conditions and Program Policies thoroughly. Read everything you can about Google Adsense to learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it takes time and hard work, which is why you should be doing something you care about. Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people’s blogs and comment on them. Offer comments only if it’s meaningful and adds value for readers who log on after you.

How Much Money Can You Make With Google Adsense?

How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer the question, and of course it’ll be different from person to person.

If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site.

Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you’re the boss.

Summarily, AdSense makes it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

What is SEM Business

admin    SEM     business

SEM – Search Engine Marketing (SEM) is a field where companies now spend tens of thousands of marketing dollars annually. In the field of Search Engine Marketing, like any other field, there are the good guys and the bad guys so buyers need to be informed and have some basic knowledge to effectively ascertain whether or not they are getting value for the dollar spent.

My former company embarked on a new strategic direction and I made the decision not to continue with them. I had talked to others in my “mostly local” search engine marketing network in Portland and did not see the right opportunity working with any of these folks.

Many aspects of a complete SEO effort can be outsourced, but some aspects are more effective when controlled by those most familiar with the product or service. SEO generally has a longer-term ROI than other Internet marketing methods because a website’s authority is generally built over time.

Also like a TV commercial, the marketing and promotion of the site takes comparatively less time to implement, but must be a steady, ongoing process to be effective. It is a shame when a business owner spends the money to optimize their site, and then fails to follow through with “the rest of the job” in terms of marketing it. The initial costs of SEO go wasted in such instances.

Regardless of whether or not your product or service is useful to an SEM vendor, they should be sending you potential prospects and partners. If they don’t, they aren’t a strategic partner and you’re missing out on growth opportunities.

It is a good idea to link an inbound link with anchor text, as anchor text within the link is likely to get clicked for being a meaningful text. Emboldening the links also assist rankings to pick up. The site with inbound links to sub pages even does better than the links pointing to its home page. So, advisable is to go about link exchanging for sub pages.

The stage 1 of SEM Business Blueprint will show you exactly why this is such an easy way to make thousands of dollars whilst you are working on other areas of your internet business, whether it be affiliate marketing, product creation, blogging or some other type of online venture.

An important part of the tutorial and guide is the step by step instructions on how to launch a successful marketing campaign for your clients and all the little secrets you need to be aware of.

The scheme is setup very professionally as to be estimated from Steve Clayton. The information inside the product is valuable and unlike a few other techniques in the internet marketing world. It does thoroughly teach you how to build your own SEM small business and how to complete the essential services in place of your customers.

SEM Business Blueprint is nothing less than a high-octane business plan that can enable you to realize success in the shortest of time frames. Its advantage rests in part with the freshness of its ideas. Based on my own personal experience, this is easily Steven and Tim’s best offering yet. There is nothing left to the imagination with this high quality production

How to improve your Google rankings

admin    Google     Google, improve, Rankings

With so many people having websites nowadays, it’s no surprise that so many are wondering how to improve their Google rankings. While this can be a somewhat complicated subject because Google frequently changes its methods and formulas for determining its rankings; it’s actually not as difficult as you think.

The two main ways to increase it is to create more backlinks or increase your page rank. This is because these are two major factors that determine how relevant a website is.

Before we look at page rank and backlinks though, we need to make sure that your website is relevant for the keyword that you’re kind of right for. You want the keyword that you are trying to rank to be in the title of your web page, as well as every hundred order so words. You do not for any reason want your keyword to appear more than every 50 words, because the search engines will decide that you are stuffing your content of keywords and will not indexed your site.

Lastly, if at all possible you want to create an anchor text link within your web page that is your keyword. By doing these simple things, you can ensure the search engines will rank your particular keyword high.

The reason that we did that first is because no amount of backlinks will help you if the search engines don’t rank you. Think of it almost like a pyramid: relevancy is the bottom of the period, then backlinks, and then page rank. By completing all these different levels, you ensure that your page will be ranked well in Google. So, now that we have a foundation of relevancy built, we can move on to getting backlinks.

There are dozens of ways to get backlinks, and almost all of them are very tedious. You can do pretty much anything you want, from forum posts, to posting some blogs, to publishing articles. Whichever method you decide to choose, stick with it! Most people fail because they try to spread themselves to thin and get overwhelmed. It’s much better to do to 40 forum posts each day than to do one form post, one blog comment, and one article each day. Remember, when it comes to the backlinks the more the better. So choose a method, and start doing it!

The last thing that you can do to improve your Google rank is to raise the page rank of your website. The best way to do this is to get backlinks from other web sites that already have a high page rank. Personally, I think that the two easiest ways to do this are creating blogs and publishing articles, but there are other methods. For example, you can search for your keyword and see who the top listed result is, then try to publish an article on their site with a leap back to your own. While this may seem easy because you live through one article, convincing in them to publish it can be quite difficult.

If you follow these steps and build a good solid web page, you should improve your Google rank in no time!

Improving Site Performance with Google Analytics

admin    Google     Analytics, Google, Improving, Performance, Site

SEO is a web pages’ key strength. Any website requires search engine optimisation keyword research to reach its full potential.  As a first step, you must work hard to identify the most appropriate wording  to meet your business objectives and ensure better web coverage in comparison to your competitiors.  It is necessary to do extensive research on keywords, don’t  just try to make a guess at  what keywords might work and what won’t.

Although SEO is very much a process of trial and error, there are ways you can reduce the risk of having a stab in the dark and come up with a successfully optimised site.  By doing the homework in defining your keywords, implementing them correctly throughout your site along with building a strong linking infrastructure, you stand every chance of featuring highly in search rankings.

Once you are obtain high rankings for your chosen keywords, the next thing is keep yourself there.  Too many companies sit back and think the hard work is done.  Search engine rankings are highly competitive, with competitors looking to out rank each other.  The important thing is to understand where your site is succeeding and areas for improvement.  How can this be done?  The only way to truly keep on top of the competition is through Analytics.

Google Analytics is a tool to analyse the performance of your  websites through a real time data stream of statisical data. This allows the immediate determination of the drop in traffic, words people use search to find your site and where they navigate to after landing on your start page. This information can then be used  to hep refine and adapt the your website.

Google Analytics can help you identify areas of sites that are in need of development.  It may be that the website receives a large amount of traffic, but has a high bounce rate of 80% for example.  This is where you can go to search and find exactly what it is that is causing your  visitors to leave. Sometimes it is something as simple as a bad link, while in other cases, there may be copy or design problems.  Google Anayltics can help you identify such problems and get you back on track.

Basically, use your SEO Analytics problems as the troubleshooter.  Starting  search engine optimisation can be good, but will become obsolete in no time if you do not seek to develop and improve through time. Analytics’ job is to ensure that minor errors are found and resolved to ensure your website performs as it should.

Just like updates to SEO, the analysis must be regular and potential issues resolved. A few days worth of missed traffic  can cause serious problems even for small sites. Take advantage of analytics to ensure your site is fully optimised throughout.

Chocolate Lime provide Google Analytic Reporting with all website design packages.

The 4 Best Ways To Get More People To Retweet (RT) Your Tweets on Twitter

admin    Twitter     Best, more, People, Retweet, Tweets, Twitter, Ways

There must be some reason why some Tweeters on Twitter get so many of their tweets retweeted.

Do you ever wonder why more of your tweets don’t get retweeted?

A retweet or RT happens whenever your tweet on Twitter is retweeted by other Tweeters. In other words, when you tweet (posting a message on Twitter) and then other Tweeters (other posters on Twitter) retweet (forward your post to others) then it is called a retweet.

For example, if my original tweet was this:
awebbiz Tweet Later ~ Tools to boost your productivity on Twitter. ~ http://tinyurl.com/d2q62s ~ [Please RT]

A retweet (RT) by other Tweeters would look like this:
RT @awebbiz Tweet Later ~ Tools to boost your productivity on Twitter. ~ http://tinyurl.com/d2q62s

There are advantages to having your tweets retweeted:

Many people who read the retweet (RT) may decide to follow you or click on your link.
It makes you look as if you are knowledgeable, or as I like to say, “You are in the loop,” when people are retweeting your tweets. This often encourages other Tweeters to follow you and/or retweet (RT) your tweet.
So how do you get more people to retweet (RT) your tweets?

The 4 Best Ways To Get More People To Retweet (RT) Your Tweets:

1. Use a numbered list or use specific numbers:
10 Ways You Can Get More Traffic to Your Web Site
How You Can Lose 25 pounds in 30 Days
30 Writing Tips That Will Improve Your Writing
The 3 Things That Your Headlines Must Do If You Want More Sales

Your tweets should be like a headline. The best tweets will target the reader’s self-interest.  Curiosity in your tweet also works well.

Your reader wants to know:
“What’s in it for me?”
“What benefit will I get from the information in your tweet or if I click on your link?”

2. Include the words “You” or “Your”:
People who read your tweets will have more interest in them if the tweet is about them. If the tweet targets the reader then they will be more likely to RT your tweet if they thing the information is valuable.

3. Include a link:
People seem to be more inclined to RT your tweet if there is a link included. You can only say so much with a tweet that contains 140 characters. So having a link to a web site or a blog, where someone can find more detailed information that they are interested in works well.

4. Include this in your tweet:
[Please Retweet] or [Please RT]

Including [Please RT] in your tweet acts as a call for action to be taken by your reader. People like to be told what to do next.

If a person has taken the time to read your tweet and perhaps they visited your web site or blog, then they may feel obligated to “pay” you back for the great information you provided. The easiest way for them to “pay” you back is with a RT of your tweet.

Try using the suggestions I have provided and I guarantee that you will get more retweets of your tweets, which means you will be getting many more followers than you are getting now.