Ppc – Click Attacks

admin    PPC     Attacks, Click

Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the web. Many PPC affiliates are beneficiaries of this type of advertising.

In essence, whenever a PPC ad is clicked the advertiser is charged a fee. From the business owners perspective this is advantageous because it is intended to bring a more targeted consumer to the site. The information does not cost the consumer anything while those who place the ad and those who agree to run the ad receive a portion of the income from each click.

Let me paint a picture for you. A competitor notices your PPC advertising on several sites. They understand the possibilities represented by your PPC advertising. They consider the possibility of making multiple clicks on your PPC advertising in an effort to drain your advertising revenue while making sure very few have the chance to actually be impacted by the advertising effort.

Some individuals have done this very thing in an act of sabotage. Why is the problem not more widespread?

The first response to that question has to do with improved detection systems within the PPC advertising community. If they can detect problems with sabotage they can work to eliminate the issue before it becomes problematic. If the PPC advertisers aren’t happy then the PPC advertising agencies aren’t happy. These firms continue to work toward better methods of tracking and identifying inbound traffic.

The second response to the question is that in a growing number of areas this type of activity is being prosecuted as fraud and in some areas is classified as a felony.

When you couple online pressure to provide a measure of security in PPC advertising with a judicial system that can prosecute this activity the result is a system that may not be 100% foolproof, but it does essentially level the playing field. By making PPC advertising a trusted advertising method the benefits are felt in global online business.

This type of fraud can be likened to cyber graffiti, Businesses can see the evidence, but may not be able to easily identify who caused the problem.

There may be clicks that were committed in error, but will still be counted toward your advertising payment. A person familiar with a website owner may also inadvertently cause problems by clicking on the PPC advertising knowing that the website owner will receive some income from any click-throughs on the site. Often it is the site owner that is called into account when this type of activity is noted.

If you know someone who accepts PPC advertising on their site, resist the urge to make multiple, but meaningless clicks. When you try to help a friend you are hurting a business that is paying for the clicks you commit.

What is the Google Page Rank All About?

admin    Google     About, Google, Page, Rank

When talking about search engine optimization, it is almost impossible not to stumble upon the phrase: Google page rank. This term is without doubt very important to webmasters who want to obtain a good ranking and a lot of traffic, but why? Well, by simply understanding how the mathematical formula at the heart of the PageRank (PR) is calculated, any webmaster can influence its website’s Google listing.

Google page rank is one of the methods this search engine has of evaluating the relevance of a web page. The toolbar PR consists of a number between 0-10 which can be easily seen if you have the Google toolbar installed. If you don’t have this toolbar, then visiting quickpagerank.com will allow you to easily check page rank. This website is very easy to use and supplies much more information than the Google toolbar. By simply typing the URL of your site and clicking the “submit” button, you will be able to view your Google page rank, Alexa rank, whether you are listed in Dmoz or not, backlinks showing in major search engines and results coming from AltaVista and the entire web.

PR is short for the Google page rank which is calculated by Google and can range from 0.15 to billions. It represents a “vote” of appreciation or support for a certain website from all the rest existing on the web. It therefore can be zero or a very high number given by the number of links pointing to a site from all the rest. The formula from the original Google paper looks like this: “PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))” and the symbols represent the following: A – the page for which we want to check page rank, T1…Tn – the pages which are pointing to it through links, C(A) – the number of links coming from page A and pointing to other sites and d – damping factor usually set at 0.85. As you can see the calculus is quite difficult and this is because it doesn’t stop here.

It seems quite impossible to calculate how exactly Google page rank is assigned to a certain page because the PR of a page depends on the PR of all the pages pointing to it. This leads to circle calculations as the PR of those pages pointing to let’s say page “A” also have to be calculated and this is done depending on other sites with their own PR. In addition, Google reevaluates websites periodically re-indexing new links and new pages, all updated and better optimized. Its job is quite difficult, but thank god it’s a machine that’s doing it and not a human!

So, the conclusion is that Google page rank is too difficult to analyze. Entire pages have been written on its algorithms and a lot of intelligent minds have struggled to find out the undisclosed mathematical intricacies of the PR. All we know are the simple facts that Google listings are influenced by links, among which one way links prove to be more efficient. Therefore everyone strives to optimize their websites as much as possible for keyword searches which are performed by Google spiders all the time. After doing their best, webmasters turn to check page rank.

A really interesting aspect related to Google page rank is that Google’s listings don’t always show the sites which have the highest PR in their top findings. This is a puzzling fact. To check page rank has become an undisputable habit for webmaster that do their best to promote their online business and obtain more traffic. Sometimes, their main purpose for optimization is to obtain a high Google page rank, but perhaps this is not the perfect approach for Google’s ranking system. Of course, PR is very important, but since we don’t know for sure how to obtain it, perhaps it would be wiser to do our best to improve website quality and promote them by using only the given facts. So, don’t forget that popularity is the key to success! And, after investing in quality, to best analyze your efforts, you should also constantly check page rank and see how things are going from Google’s point of view.

SEO – Real Time Payment Is Crucial To Seo

admin    Google     Crucial, Payment, Real, Time

Making sure that your web site can take credit card payments in a seamless manner is crucial to your website’s success. This is because the ability for a web site to take credit cards is part of some search engine algorithms when your site is being catalogued by them for indexing on the search engine pages. So basically, a site that does not take credit cards may be indexed lower than one that does not. This of course is a rumor because the algorithms used by the major search engines do change from time to time but most SEO experts believe that the inability to take payments can sink a website in the page rankings.

The most popular method of payment are credit cards. The details to are transmitted over the Internet. There are several variations to this method of payment – credit card payments processed in real-time by an authorized bank (or banking network) or manual processing. Real-time credit card processing will incur additional costs but will enhance security and speed up the administration process. Manual processing is really old fashioned and likely to turn your customer right off. Everything is automated right now.

In general, it is be less critical to have real-time credit card processing if your lead-time before delivery is long (say, more than one week.) However, it will become increasing important to have real-time credit card processing if your lead-time before delivery is short (or you have a large volume of transactions to process. It is also essential you have this if your competition has it as his or her ability to process credit cards in real time may put that site ahead of yours in the page rankings.

Why all the fuss about payment? The point is that consumers will not spend money on something they think may never turn up and will visit your site less often. Also, giving your customers as many payment options as possible makes good business sense.

Search Marketing Strategy: How (and Why) to Dominate Google News

admin    Google     Dominate, Google, Marketing, News, Search, Strategy

Search engine marketing efforts usually focus on improving the extent to which a site shows up in Google searches. However, there are distinct methods and advantages to showing up in Google News searches (http://news.google.com).

Show up there, and you’re in the elite company of stories from famous-name news organizations worldwide. Google News aggregates headlines, leads and stories from thousands of legitimate news organizations around the world – and luckily for publicity seekers, it displays news releases (also called press releases or media releases) as well.

One day when I was celebrating my visibility in Google News, someone asked me, “What’s the big deal? What’s so great about getting a news release into Google News?”

Here’s why. First, in Google News you’re more likely to get found by media people looking for what colleagues have recently written about a topic. Ditto for web-savvy, influential bloggers and others researching this week’s take on news and trends.

Second, because of your inclusion in Google News, you appear in news alerts received by experts, reporters, columnists and others who have requested notifications of all news items containing certain words, names or phrases.

And third, from Google News, you usually show up more quickly in regular Google searches, too.

These reasons add up to visibility that tends to bring you more visibility. It’s a terrific and cost-effective way to get your business, product, event or cause in front of people who not only might visit your site and become customers but also spread the word about what you’re up to, to their sphere of influence.

Two methods get you into Google News: 1)Getting quoted in a news story and 2)Issuing a news release – which may of course lead to getting quoted in a news story. In case you aren’t familiar with news releases, they are 300-400 word documents in a very particular format and style that you can learn by Googling “sample press release” and following the models you find.

Key to a proper news release is a journalistic tone – relatively objective and factual, rather than sales-y. Your news release has to come across as if a reporter, not an advertising expert, wrote it. In the headline and body of the release, strategically include the words and phrases by which you want to be found.

After writing the news release, use a distribution service to get it into Google News. These services include established, expensive ones like PRNewswire and Businesswire as well as more affordable newcomers like PRWeb and Emailwire. A few free news release sites, such as pr-usa.net and shepress.com, also get their contents into Google News.

Posting the release on your own site is also a good idea, but it’s not what gets your material into Google News.

From what I’ve observed, Google News keeps stories and releases live for 2-4 weeks. To get found in Google News, twice a month would therefore be the minimum frequency for distributing news releases. Do it more often if you have a variety of keywords by which you’d like to be found.

Did I convince you to crank up your news release efforts?

Known Facts About the Google Page Rank

admin    Google     About, Facts, Google, Known, Page, Rank

Site owners are on the hunt for the green numbers on the Google page rank toolbar. That’s no secret, but do they all really know what Google page rank is about? How much should you really worry about your online business before you check page rank results? Information is the key to obtaining traffic and becoming the best in a line of business. But not many people pay attention to the numerous articles and websites that offer valuable data on how a site should be made and promoted.

Google page rank represents the basis of Larry Page’s and Sergey Brin’s search engine’s system of calculation. It is only a little part of how it really works and proves that Google’s fame and attention is not random, but obtained due to the quality of its searches. Google is the best search engine currently available and its efficiency is not equaled by any other existing search engine. Webmasters looking to evolve know that the Google page rank is the one who gave it its surplus of query validity and accuracy.

The value of a website on a certain keyword or key phrase (usually typed in by a user) is determined by the way that site is linked to other more or less valuable sites. In turn, those sites are evaluated by Google using the same criteria. In a few words, the whole process resembles a complex web, a combination of variables which are constantly and continuously changing.

When you check page rank, the number you read reflects a current status which might already be changing. Because the Internet consists in so many websites that are updated daily and because so many new pages and links constantly appear, Google needs to make updates as well. These updates can be seen once 2 or 3 months when the “Google dance” takes place and when all new variables have to be taken into consideration. Of course, the process takes place all the time, but only then are we able to see its results through the change of the Google page rank.

If you are interested in how well your site performs when it comes to such an evaluation, you should seriously consider these aspects before you check page rank again: links pointing to your site, the Google page rank of the sites that contain these links, the anchor text of the links and the on-site optimization (meta tags, tags, titles, description, keyword density for site content). As you can probably see, this means there are a lot of aspects involved in page ranking. Many things are controllable and web development companies take care of them in a professional manner. Webmasters are very careful with how they optimize their sites, for example. They carefully observe their Google page rank and constantly seek to raise the number shown by the Google toolbar. Some things are however, uncontrollable. If someone chooses to post a link to your site on his own site which is poorly optimized, his action might have negative effects on yours.

The Google page rank is a very sensitive issue which concerns a lot of webmasters who want their website displayed among the first results Google offers web surfers on certain keywords. Some don’t find it satisfying just to check page rank evolution in time. If for some reasons unknown to them, their Google page rank is modified, even for a short while, PR paranoia can set in. Some optimization methods can even be considered damaging because the PR the webmasters were observing has suddenly changed. The Google page rank is important, but must not be taken that seriously. Google constantly makes changes because the Internet itself is daily enriched with new information. Its spiders crawl up and down the web and their findings can have an effect on your site as well.

Errors can occur, like the very famous “spoofing” effect when a new page can borrow the Google page rank of another better ranked page to which it is connected. But errors can be corrected and so can the result you find when you check page rank. Good PR can turn bad because of a mistake, but it can also turn better just as fast. Your main worry should be to offer valuable information to your targeted public and do so by using the available optimization techniques provided by specialized companies. To regularly check page rank is not a bad practice. It is necessary to keep in touch with how Google sees your site. This is why we recommend using quickpagerank.com, a site that supplies valuable information about ranking in major search engines as well as number of backlinks pointing to your site.

Real-Time Consumer Tech Trend

admin    Google     Consumer, RealTime, Tech, Trend

Who wants to read yesterday’s news? It was this question that led to the decline in newspaper readership. Now, the question is, who wants to read this mornings news? The real-time trend is leading the next evolution in information technology. Here and now is the new rally cry ushering in the real-time movement.

Elements
Relevancy — It’s not just about having real-time information, it’s about making sense of it all. For instance, how does 250 Twitter results every second help me better understand the news? Consumers are looking to real-time tools that can analyze and sort information to make sense of it all.
Immediate — It’s not enough to just have Twitter real-time search. What about other news sources such as AP or NY Times? What about reviews or weather or traffic results? As more information becomes more immediate (think user-generated content via your mobile phone), expect real-time tools to surge in the consumer market.

Examples
Waze — Waze is a crowdsourced mobile map that provides real-time traffic information that launched initially in Israel and is making its way over to America. The one barrier to entry, writes Mashable, is the app only works as well as the amount of information to power it. Therefore, if adoption rates are low, so will the quality of information.
Social Search — Bing now has the ability to index all of Twitter’s content. Therefore, if you’re looking for more information about Halloween decorating ideas, you can turn to the Twitterverse for answers. And Google has also implemented social search, but instead of focusing on just Twitter, the search giant is digging into all of your social profiles to give users a broad…

To read more about consumer tech trends, go to Sparxoo, a digital marketing, branding and business development.

What is Google Page Rank

admin    Google     Google, Page, Rank

We often hear of Google Page Rank and this topic is imminent in most Internet Marketing forums. We know higher Page Rank means that the website or blog is of some quality but what is Page Rank? and How is it determined?

Page Rank(PR) is a tool that Google uses to determine a sites quality and effectiveness. It is determined by the number of quality backlinks a site has. What is determined as a quality backlink?

Link building is the most trickiest part of SEO. Most website and blog owners go about link building by the reciprocal link method. It simply means both sites links to one another, so a fair and win-win situation for both parties. Each of these links carries a different weight which is determined by their Page Rank.

If your site is of PR 3 and you link to a site of PR 5 and this site links back to you, then the weight of the link from the PR 5 site to your site is higher than the weight of the link from your site. This is because the link which is pointing to your site is from a PR 5 site which Google have already determine to be a quality and important site to them. The weight of that link can be higher if the PR 5 site that linked to your site is of the same content as your site. Google rates link of the same content to be more higher and important than from a link of a different content.

The limitation to reciprocal linking method is that when a site has too many links that points to other sites. This effects the weight of the link. When you link to a site of this type, even when the PR are the same and your site has only two links pointing out from your site, then the weight of the link you receive is lower.

The best is still a one way link and this carries much more weight than reciprocal links. If you inject real quality content and very useful resources to your site, then eventually your site will achieve this.

Does Time Affect Google Search?

admin    Google     Affect, Google, Search, Time

ok, say my clock in the bottom right hand corner of my moniter is a hour behind. so if someone veiwed my previous searchs, would it show up has a hour behind as when i searched for it, or the real time?

Golden Tips on How to Increase Google Page Rank

admin    Google     Golden, Google, Increase, Page, Rank, Tips

We usually think on how to increase page rank on Google, Since better page rank more the traffic. Basically, Google Page Rank is based on the relevant backlinks from other websites pointing to your website. In short, more the backlinks higher the page rank.

Our online business is mainly depends on traffic we receive to our website. Traffic is the lifeline of our business whether it is offline or online business. To have a good traffic to our webiste we need a good page rank in search engine. I will highlight below some of the golden tips on google page rank:

Article Marketing To Get More Backlinks: Writing Articles and publishing to many relevant website is easy way of getting good backlinks from similar sites. This will get more traffic from your author signature box which consists of 4 lines. Author box may include your website title, website links and a sales tips to your website.

Traffic from Blogs and Forums: Blogs and Forums are easy ways of getting links quickly. But please note to join relevant blog and forum sites. If the forum is relevant to your site you may get better leads from you signature box. More you take part in forum, more visibility your website will get. Visibility is important for the survival of your website.

Try to get links from quality websites: Quality websites here I am referring to related website. To have a better page rank it is just not enough to get a links but to get a related links. I can understand getting related links is difficult but try to get in touch with the webmasters of related webistes and convince them that your webiste is informative and you are interested in partnering with them.

Search Engine Submission: Search Engine Submission is a way of getting free links to your website. Many search engines allow free submission and some charge it. Search engine submission will help you in getting more backlinks which increases the page rank. If you feel search engine submission is a difficult task for you then it’s not a bad Idea to get it submitted by paying reasonable fee.

Advertisements and Newsletter: It’s good idea to set up an advertisement campaign and Newsletters. This will help visitors coming back to your site frequently and increasing visibility of your website.

The above tips are only few examples of how we can improve our sites page ranking. There are several other ways we can increase our webiste ranking on google top 10 positions by unique keywords etc. In my next article I will include few keywords tips which will help us how to select the unique keywords.

Hence, the conclusion to achieve a higher page rank, you need to work on Article Marketing, Write and publish your own unique quality articles which will help the visitors and solve their purpose. Taking part in Blogs & Forums by which you can share your idea, comment on the post and get answers from the posted blogs. Ads and e-mail marketing, Search Engine Submission and Related Links from other websites.

Robert Ceccarelli – Google improves search using real-time information

admin    Google     Ceccarelli, Google, improves, Information, RealTime, Robert, Search, Using

Google Inc. Has revamped its search site to permit results to be refreshed with up-to-the-second data increasingly turned out by the latest crop of real-time Web products.

The move to integrate real-time search results right into Google’s flagship Web search product comes nearly 2 months after the company revealed a partnership to license information form microblogging service Twitter.

It also underlines the importance of realtime information like social media in the increasingly competitive Internet search business, which Google now dominates. Microsoft announced partnerships with Twitter and social marketing website Facebook in October to provide real time search results.

in addition to the 140-character messages generated by Twitter users, Google said Monday its search engine will soon be in a position to retrieve certain standing messages from users of Facebook and news Corp.’s ( NWS, Fortune 500 ) MySpace.

The company would not say whether the partnerships involved any monetary terms.

‘I would say that real time search is the natural evolution of universal search,’ Marissa Mayer, Google’s vice chairman of search products and user experience, related at an event at the PC History Museum in Mountain View, California.
0:00 /3:46A virtual map you can step into

Mayer said that Google was not currently selling keyword advertisements alongside real-time search results, and said the company was currently targeted on perfecting the consumer experience with real-time search.

Google announced a variety of other search inventions in the event, including a Japanese-language voice search product that allows Eastern speakers to point out a query into a cell phonephone. The product was previously available in English and Mandarin Chinese.

Google also announced an experimental product dubbed Google Goggles which allows users of a cell phone to take pictures of products with a telephone’s camera and retrieve search results about the particular product.

The company said it has introduced 33 different search innovations in the past 67 days.