Using Google Search to Find Keywords

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Finding the top keywords can often be a difficult task. For those of us new to internet marketing this task is almost impossible. But with the following example, it might make it a little clearer. In our example we might try the keyword phrase “lego building plans”, but in the search results for WordTracker it only has a search volume of 860 which is a bit lower then I would like to see, but when I check the competition for this term it is almost nonexistent.

We can do this by doing a quick check with the Google search engine; to give a rough idea of the competition. By typing the keyword into the search text box; in this case it is “lego building plans”. But when we type in our phrase we do something special with it, we surround it with two quotes so it would look like this “lego building plans”, this tells Google we only want to see results of webpage’s with just the phrase “lego building plans” in it. Then we hit the search button now.

When Google list out the results we see some number above on the right hand side of the screen, were it would say something like (Results 1 – 10 of about 1,480). Ideally I like to see a number less then 25,000, this means that the amount of competing websites for the keyword phrase “lego building plans” is nearly non existent. The results number is the number for the natural search results. These are the results we would be interested in if we were doing search engine optimization (SEO) for our WebPages.

When we look at the column of results on the right hand side, this gives us an approximate amount of the people advertising on Google AdWords for this keyword phrase and is referred to as the paid results. In this case there are only three or four advertisers. These are results that we might be interested in if were to make an AdWords campaign on Google. To be honest I didn’t just think of this phrase “lego building plans”, but found it through a lot of trial and error.

When trying to find different phrases, I looked in Google search for terms like “popular toys” or “hot toys” and got ideas from the results to try in WordTracker. By looking at the results in WordTracker for each term, I tried to look for the longer keyword phrases (longtail) variations that had a large search volume of around a 1000 or more a day, and were likely to have low competition.

This process can sometimes take hours to find top keywords. And this is just a preliminary screening for our keywords. I wanted to also mention that this method is often a very good way of finding your niche. Instead of finding your niche first, you sort of let your niche find you. This approach can often root out some really great niches. As you can see when we look for our top keywords first without any one niche in mind, it would be a lot easier to find some great keywords, because we wouldn’t have the restraints of being confined to a particular niche. You might be asking how you start a keyword search without even knowing what your niche is going to be.

One method is to do a search in Google by typing something into the search textbox, like “500 most search terms” and then check one of the pages with this information. Look through the list of terms on the page, for services or items that you could find an affiliate program for or something you could make a product for. Using the keyword terms that helped you find the niche, start looking for other keywords based on your new found niche.

You will see a lot of different ways that people use to find there niches and do there keyword research. This is just one method I use. But there are many variations on how you can do this, some more effective then others. So when doing searches it often pays to use your imagination and be a bit creative in how you find those top keywords. In the next article I will discuss how we can take a more in depth look at keywords, by cross-referencing them with different tools to see how effective they are. As well we will look at how we can find commercial intention and how important this is.

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