Turn Google search results into selling points

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Santu.com’s Sell Anywhere Links — selling products and services (not to mention charging for membership) has never been more straightforward on the Web.

With Sell Anywhere Links—a patented service that allows you to offer your products online and get results instantly—you get a customized URL that could contain your product name (eg., ipod.santu.com). When people visit this link, the product gets added to the shopping cart right away. The shopping cart, as well as the payment gateway, are also part of the Santu.com service, by the way.

Imagine the SEO value contained in this unique service! And once you do get Google to index your Sell  Anywhere Link, you can turn search engine results into virtual “Buy Now!” Links.

Due to the fact that your product name is part of your website address (e.g., yourproduct.santu.com), it’s naturally SEO ready. All you need to do from there is to apply SEO best practices to make sure your Sell Anywhere Link appears on the front page of Google search results. Here are a few tips.

Decide on your desired search keyword. Let’s say you’re selling iPods, and you’ve created the address, ipod.santu.com, in your premium Santu.com account. You need to figure out what words people use to search for iPods when they want to buy online. (Tip: use www.google.com/trends to help decide on search keywords). Let’s say you decided on “best ipod deals” as your search keyword. Your Sell Anywhere Link would therefore be, in HTML parlance, <a onClick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://ipod.santu.com”>best ipod deals</a>.

Promote your link. To increase visibility not only to people but also to search engines, your Sell Anywhere Link should appear in as many websites as you can possibly manage. Use Facebook, Twitter, Plurk, Tumblr, Flickr, and other social networking services to promote your link. Don’t forget to include it in your blog’s blogroll as well! A high amount of incoming links (external sites linking to your site) is a good way to increase SEO value.

Get your friends to include your Sell Anywhere Link in their blogrolls, too. But make sure they use the correct keywords!

Submit your link to Web directories. There are hundreds—nay, thousands—of online directories where you can submit your Sell Anywhere Link. Just search for “Web directories” and follow the search results! The purpose of this activity is to increase the number of incoming links. However, try to avoid directories that are full of spam entries.

As you accomplish these (and other) SEO techniques, constantly check your search results ranking by doing a Google search for “best ipod deals” and see if your Sell Anywhere Link comes out on the front page of the search results. Once it does, you will have achieved ‘high searchability’.

Imagine, when people search for “best ipod deals” and your Sell Anywhere Link comes out prominently on the front page of Google search results, and they click on your link, that’ll almost be as good as a sale!

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