Facebook Marketing Principles That Will Set You Free

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Facebook is one of those phenomenon online that the smart marketers can’t ignore. It’s currently the #3 rated website online according to Alexa.com, and in the last month it has been ranked #2 (as of September 2009, when this post was written), right behind Google. We all need to acknowledge that Facebook has become the #1 trend online, and if you pay attention to it in your business, you’ll be able to improve your bottom line dramatically.  What I wanted to do is give you some tips and insights into how I personally use Facebook, as well as give you some references for some great information that will help your Facebook promotional efforts. 

First, I wanted to ask a question.  What are most people using Facebook for?  It’s simple, you just have to realize that social networks are there to do just that, socialize.  People don’t want to be badgered by business offers on their Facebook accounts again and again.  I’m constantly annoyed on Facebook by people who send me ‘opportunity of a lifetime’ messages, and you probably are, too.  (If that’s you, you need to stop it immediately.)

Your goal should be to improve the lives of the people around you, and that will automatically make the right people attracted to your business.  So it’s fine to send out marketing messages, just make sure they’re beneficial to your friends, and not just trying to sell something.  ADD VALUE before you do anything, and people will instinctively be attracted to looking at your business offers on their own.

This concept doesn’t just apply on Facebook, it also applies in life.  Haven’t you been pestered by that annoying guy in Church, or in a business meeting who’s just out to get a sale?  I have.  It is extremely irritating and invasive, just as it is to get the same canned marketing pitch on Facebook day after day after day.

I want to be clear about the way I use this website.  Facebook is not my main marketing strategy.  Essentially, when I get new subscribers to my traffic newsletter, I find that person on Facebook If I have time, and I add them as a friend, sending them a personal hello message.  Simply by saying hello and letting people know I’m a real person, I increase my customer purchases bo two times.  Don’t you think that’s an easy strategy?  The next step is to simply keep in touch with people who take the time to say hello personally.  I don’t really go out of my way, I just respond to personal emails a few times per week.

Quite frankly, I don’t know why more people aren’t doing this.  I’ve made a lot of great friends this way, and A LOT of money, without annoying a single person.  Try it, and let me know how it works!

Just keep this next idea close to your heart, and you’ll prosper online with Facebook.  Give with abundance, and you’ll recieve with abundance as a result.  This IS the way attraction marketing works.  Perhaps I’ll see you on Facebook.

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