Do Page Rank 0 Sites Have Any Place In Link Building Today?

admin    Google     Building, Link, Page, Place, Rank, Sites, today

As we see search engines focusing more of their attention on quality and relevant links, many clients (and SEO experts) have developed cold feet as to the usefulness and ROI from targeting PR 0 sites in the link building campaigns.

Link building as we know is tedious, and the effort to source links is time consuming, so should one take time going after the PR 0 website’s, which may or may not pass on any link power back to us. So is this time wasted, or well spent?

A fact – All websites start with PR 0, and eventually some grow to become authoritative sources with PR 6 and above. Is it easier to get a link from a PR 0 site or a PR 8 site? You don’t need a SEO Expert to answer that question.

Another fact is that 80 percent of the PR 0 sites may close down in near future. But the remaining sites if they can survive would get some Page Rank (PR) over time, whether they do SEO or not.

So the challenge is in finding PR 0 websites that are relevant to your business/industry and which have the potential to grow into PR 4 above sites in the future.

It is something like buying shares of a company when it got incubated. Imagine if you had brought some Google stocks when they had just started. What would they be worth right now?
In the same way some PR 0 links could become invaluable in the future, and these links will be impossible for your competitor to replicate at that time.

To target such links one needs a long term vision and commitment as the value of this activity appreciates over time and it’s advised that impatient people should avoid this strategy.

With life or with SEO, a long term vision and a fine balance is what works best for me! It’s up to you to decide what works best for you

Sem Expert Consultant India

admin    SEM     Consultant, Expert, India

SEM Expert consultant’s main job is to promote a website by increasing its visibility on various search engines. They use different methods like search engine optimization, paid placement, and inclusions.  In the competitive era of e commerce marketing it becomes necessary to hire a SEM consultant. These SEM experts formulate a plan for e commerce marketing and see to it that the selected keywords match the needs of each and every page and site.

In whatever business into like real estate, jewelry, handicraft items, garments, etc., and are looking for ways to improve your sales and clientele, just hire a search engine-marketing expert. Depending on your needs you can engage one of the freelance SEM expert consultant or a company that has a team of search engine marketing specialist. Upon seeing the growing demands of business entrepreneurs, many SEM companies have come up in India. They offer expert services to the clients and take care of their website completely. Their entire team of SEM Expert consultants is well versed with different search engine marketing techniques.  So if your website is not in the top rankings or yielding high result contact them. They charge economically for this service. Closely all the facets of the website are analyzed by them. Accordingly in consultation with the team necessary changes are suggested. This could be related to anything like content, design, keywords that were been used, images, presentation, etc. Only upon your approval they start the work. 

If you are new to the business of search engine marketing, then don’t worry at all. From the day get hold of the company that has been engaged into the business. They will design the site, put necessary details about the products / services and manage the business using the services chosen by you. You can independently keep a check over the products which have been sold, their cost, etc. Easily and accordingly you can manage the inventory. Hence, it is always wiser to hire them from the day when you have planned to have a site. Using their years of skills and techniques, they make sure that site is developed according to the needs of the search engines. Seeing their success graph, many SEM companies have started engaging them for their outsourcing and offshore business. Their offshore SEO services India include PPC management, website promotion, etc.

Sometimes, it’s been seen that people want to hire a SEO Company India for specific purpose like only for web promotion or content writing. For them customized solutions are also available. To know more about the responsibility of SEM Expert consultant, contact search engine marketing company in India, now.

Internet Marketing Scotland – enjoy outstanding page rank

admin    Google     enjoy, internet, Marketing, outstanding, Page, Rank, Scotland

Search Engine Optimization is the newest arrival in the world of online marketing. It is commonly called as SEO. It is the optimization of websites to get them top page rankings in major search engines such as Google, MSN, Yahoo etc. Designing the websites using attractive tools only can’t get traffic for your site.

It should come with good and yielding contents, eye catching designs and more over with the touches of the latest tool search engine optimization. Though major search engines show thousands and more results for a particular search, majority of visitors only look into 6 to 7 pages. Are you sure your website stands on the top of the chief search engines?

You may be come up with several online marketing service providers featured with contemporary online marketing tools. Would they bring huge traffic for your site? Don’t fall on unbelievable guarantees. Put your online business at the sheltered and sophisticated hands of a reliable and reasonable internet marketing agency like Internet Marketing Scotland. We use cutting edge technologies and techniques to bring more traffic for your web site. We are the prime people rendering incomparable service for unbeatable rates in the areas of SEO training, website marketing and online marketing.

People believe that search engine optimization is an easy job of taking websites to the front of major search engines. Much of patience and attention are needed to dole out excellent search engine optimization results. We have a team of well talented and experienced professionals dedicating their time only for the augmentation of our valuable clients. Kick out your worries and throw search engine optimization needs at Internet Marketing Scotland. No doubt you will receive outstanding results for this top Internet Marketing UK. We will shine out your website in the top of major search engines.

Using best practice SEO techniques such as white hat and ethical SEO methods, we provide distinctive and unique end results for our clients. We are the reasonable people in SEO UK. No one can beat us not only in terms of rates but in services as well. Outstanding services, affordable rates, friendly approach etc are some of the features of Internet Marketing Scotland which induces majority of business people to stumble at our door steps.

How To Top In The Search Engine Page Ranking

admin    Google     Engine, Page, Ranking, Search

The use of Search Engine Optimization or SEO has increased a lot in the past few years. Website owners search for effective SEO companies madly and always try to hire the best ones for optimizing their websites. Most website owners know about the utilities of Search Engine Optimization and they also know that without the help of an experienced SEO company, their website will not help them earn a penny. Trillions of websites are there in the internet and thousands of them have the similar topic, so it can easily be understood that it is almost impossible for any website to outrace thousands of those websites and make a good position in the internet. Sale of a website increases with the increase in website traffic, and website traffic increases when a website gets distinctly visible in the search engines. This visibility of websites in the search engines like Google, Yahoo! or MSN depends on the service provided by a SEO company. The better optimized a website is, the better position it gets in the search engine’s page rank.

Competing with the rest of the world, thousands of SEO services have grown up all over India. Moreover, these Indian SEO companies have gained huge popularity all over the world. Most well known foreign websites hire SEO services India to optimize their websites. The Indian SEO companies have achieved this success because of the excellent services they provide at low rates. Most efficient foreign SEO companies claim a huge amount of money for optimizing any website, but the Indian SEO companies offer the same services at much lower rates that are easily affordable by the website owners. Search Engine Optimization is a must need for each and every website which wants to have a good business in the web world. The steps taken by the SEO services help a website to rise high up the search engine ranking, due to which the website gets highly noticeable to the target users. When the target users find a website in the first page of a search engine, they visit it and often deal with the owner of the website. The more users visit a website, the more is the sale of the website. From this we can easily understand that a SEO company cannot directly increase the sale of a website.

As thousands of SEO companies have grown up all over India, it is often very difficult to choose the right one to optimize a website. SEO is often considered as the backbone of a website; so choosing a useless Search Engine Optimization company can remove that backbone of the website, the result of which is failure. People have to be very careful while choosing a Search Engine Optimization company; they should gather adequate information about a SEO company before hiring it. They should know about the processes that the SEO company is going to take, the total time they need to optimize the website, the money they are going to claim etc. A website owner should hire a company only after gathering all of these information.

Creating Directories That Will Attract Traffic and Raise Your Page Ranking

admin    Google     Attract, Creating, Directories, Page, Raise, Ranking, Traffic

If your goal is to earn money from Google Adsense through content or article directories, you’re better off setting your sights elsewhere. Directories are not high performers when it comes to Google Adsense ads and if you expect a good stream of income from these, you’re bound to get disappointed. However, there are other things that you can expect from creating directories and if you look closely, they could be your ticket to finding a good source of revenue.

What directories can offer you

Online directories are repositories of Web content; usually articles, write-ups, news, video and audio clips or links to other websites. They can be part of a group of sites found on a larger host site or they can be independent. People go to these sites either to submit content and links or to find them.

Directories are beneficial in several ways:

They bring in traffic.

If you understand how, traffic can be used to bring in revenues through your directory. Once you set this up, visitors come to pay you a visit like writers and site owners who want to submit their articles and webmasters who wish to submit links to their websites. Traffic can be a good source of either cash (if and when you charge for links to your website) and lists for your Internet marketing efforts.

They can get you paid directly.

Again, charging for links will help you monetize your directory. But this can only be done if your site has already built a reputation, is generally popular or at least has a niche following and enjoys a high volume traffic. You can also charge for links if your directory is enjoying a high PageRank. Your directory’s popularity will mutually benefit other sites because it places them in quality company.

Directories provide reciprocal links.

Reciprocal links are simply links that point back to your website. A high ranking directory can do this. More links mean more traffic and better relevancy for your directory.

Creating directories

You could create a basic directory using good old HTML or you could make it easier on yourself by using applications such as Wordpad, Dreamweaver and FrontPage. If you’re computer savvy and know your way around scripts, you can use those instead and simply build a MySQL database. If you want a cheaper way to do it, check out directory scripts being offered for free online.

Determine your subject matter.

What is your goal in putting up a directory? Make this clear from the get-go. This will help you design a well-organized website. You should also decide at this point on the type of subjects you want to include on your directory. It’s a good idea to offer a variety of subjects. Try popular subjects such as finance, credit, gaming, travel, Internet marketing and the like.

You could also take one general subject and then offer to post content that are related to it. Instead of attracting a general-interest audience, you can cater to a niche market instead. You could build a strong following this way.

Provide original content.

Content found in your directory will be contributed from multiple sites. It’s highly possible that those articles will appear in other directories as well. As such, you probably can’t claim to have original material on your website. Since original content has a higher value for page ranking, try to produce original content on a regular basis. Write your own articles or pay for unique content. You can also try to do research on high-value content and then produce materials with those subjects.

Check your webhost for compatibility.

Creating a directory means you will be offering it from a hosted page so it’s a good idea to ask your webhost if it can efficiently run your website. Get a hosting account with a provider that offers you sufficient disk space and plenty of support. To give you an idea of what you will be looking at, let’s take a look at hosts such as Hostgator.com. They charge a monthly fee of about $7 in exchange for an account with 50GB of disk space. For $10 a month, you can increase that capacity to 100GB. There are several other host providers that can offer you similar services. Simply look them up online to compare which one will give you the best service.

Pitfalls of a Newbie – What about Google Adsense?

admin    Google     About, Adsense, Google, Newbie, Pitfalls

Last month I submitted an application to Google to be considered for their AdSense program. After confirming my e-mail address, almost immediately I was invited to place ads on my website.
Within hours I began to accumulate some data on pageviews and click-throughs and could see what my month-to-date total was. I was impressed.

The JavaScript Code
When your website is approved, you’ll receive your own publisher number and the appropriate JavaScript code to paste onto your webpages.
When your page is displayed, here’s the process that Google probably goes through in showing the ads:

1. A visitor’s web browser requests a page on your site.
2. This activates the JavaScript code on the page, sending the URL of the requested webpage to Google’s database.
3. Google looks up in its database the most prominent keywords or keyphrases for that webpage.
4. Then Google searches for the highest paying ads that match these keywords
5. Google places the appropriate ads on your webpage for your visitor to see — all in seconds. Pretty nifty.

How Much Does Google AdSense Pay?
As a publisher, you share in the revenue that Google receives from its PPC ads. Google, however, hasn’t announced a formula for sharing revenue with publishers in its Terms and Conditions document. Google’s audacity to ask publishers to enter into a blind agreement is one measure of publishers’ hunger for advertising dollars — whatever dollars — and an indication of the trust Google experiences in today’s marketplace.

So what is the revenue split? We aren’t told, though the actual amounts are proportional to the market value of keywords that describe your content.

This gives me some idea of possible gross revenue for my site. I am not at liberty to disclose the average click-through rate and average PPC payment per click on my site, though that information is made available to me daily and cumulatively.

In talking to well-known marketers, I hear guesses of a publisher’s share ranging from 25% to 60%. For all we know Google could be striking different deals with different sites, especially those over 20 million pageviews per month that have greater clout in the marketplace. I would guess the publisher’s share to be as much as 50% of the gross PPC revenue — though I could be way off. None of us has enough information to make an accurate judgment and Google isn’t talking.

What the Godfather gives, we bow and accept gratefully without any questions for fear he might put out a contract on our websites.
Here are the factors that contribute to the amount of money you can make on your site:

1. PPC value of the predominant keywords on your website. “Life insurance” for example, would be high. “Fish tank filters” would be low.
2. Amount of traffic you generate to your web pages.
3. Prominence of the Google ads
4. Click-through rate for the ads that appear.
5. The unknown revenue share that Google is paying.

Business-focused sites will do very well with Google AdSense, but information sites that don’t contain high-paying keywords won’t receive nearly as much.

Will They Accept My Site?
Google AdSense tells us that the following sites are not acceptable: sites with excessive profanity; hate, violence, racial intolerance, or advocate against any individual, group, or organization; hacking/cracking content; drugs and drug paraphernalia; pornography; gambling or casino-related; content; incentives of any kind for users to click on ads; excessive advertising; other content-targeted and/or text-based ads on the pages displaying AdWords ads; pop-ups that interfere with site navigation or are for downloads; and ads that mimic AdWords ads or appear to be associated with AdWords ads on your site. Google says it will monitor sites that are showing their ads and suspend sites that don’t abide by their rules.

Does a person from Google look at a site before deciding to accept it into the program?
If it’s a new site with little traffic, a human surely views the site. Don’t submit a site that isn’t ready for prime time, has “under construction” signs, or looks tacky. It’s a lot easier to get your site ready first, than try to convince Google to re-examine a rejected site. On the other hand, if your site has lots of incoming links and is generously spidered by Google already, you might receive approval within minutes after confirming your e-mail address.
Once you are approved, you can login and get HTML to paste into your webpages.

The Automatic Ad Agency
If you’ve ever worked with ad agencies or tried to solicit individual advertisers to place ads on your site, then Google AdSense will feel like a breath of fresh air. Google handles the entire relationship with advertisers. There are no run dates for publishers to schedule, no banners to install, no invoicing, no reporting. Just apply, paste in the JavaScript code, and Google’s “automatic advertising agency” works for you day and night finding willing advertisers, taking orders, and matching appropriate advertisers with your site.

Problems for Publishers
That doesn’t mean, however, that Google AdSense is problem-free. As I mentioned above, Google’s unwillingness to specify revenue share percentages doesn’t bode well. Sure, Google is just feeling its way in uncharted territory and has to stay profitable when the inevitable competition arises. I don’t think publishers should get too confident in Google’s current largesse. What Google gives, Google can take away — either as a result of economic squeezes or greed.

A more mundane problem is finding inappropriate ads appearing on your webpages. Fortunately, this is much easier to fix. You can filter out any ads you find from competitors or that you find distasteful. (I had to exclude some ads for cheapo e-mail addresses to spam with.) Just list the advertiser’s domain name under Advanced Options | Site Filter List.

What do you do when the ad just doesn’t seem to correspond to the content on your webpage?
Adding the appropriate keywords or keyphrases to the title tag, Meta description tag, and headlines should help Google do a better job of matching ads with your content.

Problems for Advertisers
Advertisers who use Google AdWords have the choice of limiting their ad to show only on the Google search engine, but you can choose whether campaigns also appear on the network of search sites, the network of content sites, or both.

Google AdSense on content sites gives advertisers a new opportunity. Previously, their revenues were limited by the click-throughs that could be generated on Google’s search engine and search partner sites. Now the pool of appropriate content sites is greatly widened, offering greater traffic and more sales. But their is a price for this greatly increased ad coverage — potentially lower responsiveness for the same cost per click.

When people use a search engine, they are looking for answers or solutions to click on. But when they are reading the text of a content site, they aren’t in the same searching, clicking mode. They’ve already found what they were searching for and are now trying to absorb it. This will affect the click-through rate, but also the likelihood that these users will complete a transaction.

Publishers are rejoicing today. But what if three months from now advertisers come to the conclusion that content sites are less responsive and routinely exclude them from their advertising coverage? Or refuse to pay the same prices for content sites that they do for search engine exposure? It’s too soon to tell.

Implications of Google AdSense
One thing is certain: Google AdSense is changing the way websites are being monetized.
AdSense “rewards you for creating sites rich in high-quality, focused content … the sort of sites that make the Net a better place.” Google is going to grab a whole lot of business away from those who try to ‘make crime pay’ — no need for nasty tricks, useless marketing gambits, in-your-face ads, etc.

Instead, Google is rewarding those who ‘make grime pay’” — that is, those willing to do the hard work to produce quality, focused content.

Thought for today:
Should you apply to put Google AdSense on your website? If your site seems appropriate, yes, by all means do so. Google AdSense represents a significant opportunity for content publishers to monetize their content. And so long as this partnership benefits both publishers and advertisers who pay the bills, this could be the start of a new and brighter future for both.

Tips for Using the Right Keywords to Secure High Page Rank

admin    Google     High, Keywords, Page, Rank, Right, Secure, Tips, Using

The secret of securing high page rank on the search engines is to use the right keywords or phrases in your articles. These are the keywords that the searchers are using to seek the information about the product or service that your website aims to provide. Here are some tips to find the right keywords that can help your articles to achieve prominent placement on the search engine results page.

Put yourself in the searcher’s mind

The best way to know what keywords or phrases a searcher is likely to use is to place yourself in his/her mind. You would be able to come up with words and phrases that you would enter into the search engine field if you were to seek information for your product.

Use keywords search tools

There are several free and paid keyword research tools. The most popular and comprehensive keyword research tool is provided by Google. This tool has all the features that are needed to search the right keywords or phrases. 

So, enter the name of your product or service in the search bar of Google’s keyword tool. It will come up with a large number of product related keywords or phrases that the searchers have used in the previous month or over the year. It also provides the search volume for each keyword/phrase. This search should provide you with a fairly sufficient idea of what keywords you should use in the content of your article.

Use of keywords in article title and content

Use the main keyword/phrase in the title or headline of the article. Also use the keywords or their variations in the paragraphs of your article content. These keywords will attract the attention of the search engine robots whose job is to select and rank the article.

 Don’t overuse the keywords

 If you over stuff your article with unnecessary keywords, it may be considered spam. Even the article directory publishers may not accept it.

Writing good articles is a laborious job and it also requires some expertise.  You can also contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.

Have we hit the bottom of the Real Estate Market yet?

admin    Facebook     Bottom, Estate, Market, Real

Have we hit the bottom of the Real Estate Market yet?

Part 2 (Excerpt)

And Michael as we mentioned before I’m in the middle of writing a book that is entitled Real Estate’s Future. And again what it is, is essentially a scoring model, where we have taken hundreds of different factors, enter them all together and what we look at is that this model can actually call the top and bottom of the real estate market. With this model we were actually able to call the top of the real estate market in Phoenix, Arizona six months before it happened.

Now we’re working on creating a national model. What we’re seeing today in the building numbers is that they came out really bad. And there was something on Zillow the other day that said that Americans have lost trillions of dollars in real estate value. And its easy to get all emotional about this especially if you’re one of those people who are losing their homes. And you are one of the people in trouble, but eventually we will get to the bottom market again. Hopefully by then I’ll have my Book complete and we will be able to warn people that we think it’s going to be the bottom of the market.

I always joke about, you know i’s the bottom of the market when something happens called “capitulation”. When essentially everyone has given up, and if you’ll both recall when we were at the top of the market back in 2005-2006 you couldn’t go to a party without having at least 10 people tell you about all the real estate that they were buying, and all the millions of dollars that they were making.

And now my definition of when we’re going to hit the bottom is when you go to a party you tell someone you are going to buy some real estate and they all take you out back and slap you around because the think you’ve gone crazy. And that’s how you are really going to know that we have hit the bottom. Because you are not going to know we have hit the bottom until long after we have.

So I think that right now is the absolute fabulous time, especially for first time home buyers to jump in there. I said my brother went out the other day and picked up a couple of repos for like $30,000 apiece. One of them, he moved tenant in to a week later. It was broom it out, paint and carpet, and put the tenant in the house.

Now, to tie this all back into the economy you mentioned the jobs market. Do you have those numbers? I do and one of the things that still sticks out in my mind from the previous broadcast last week is Dan pointed out some numbers talking about housing sales in Maricopa County as compared to this time a year ago, and what those numbers represent now, that number has actually increased pretty significantly.

And when I looked at and started thinking through the process of what that means in terms of the marketplace, the real estate market specifically, there is a number of positive influences that the media sure is not going to sell any papers with, that’s why it’s become such an important discussion. Dan, do you still have information about this?

Yes I do still have those numbers here and that’s one of the things that we look at in the book that I am working on writing, Real Estate’s Future. And actually if you want to get on the list to get a free copy of the book, I am going to give away the first hundred copies for free. You can go to my website, http://realestatesfuture.com and just put in your e-mail address and your name and I’ll make sure you get a copy as soon as were done printing it, which could honestly be more than a few months from now. But I’m guessing before we see the bottom of this market.

But one of the things we look at is year over year home sales. In the last six months we have seen home sales increase from ‘07 to ‘08, in some cases, 30 to 40% per month, the home sales have gone up. And at the same time were seeing the median home price come down to the $150,000-$160,000 range. Now we’re definitely in a place where the median income family can go out there and afford to buy that house. When you have 78% of the houses selling for less than $250,000, virtually every family in Maricopa County can afford to buy one of those houses…

SEO Copywriting- The Art of Optimizing Web Content to Enhance Page Ranking in Search Engine Results

admin    Google     Content, Copywriting, Engine, Enhance, Optimizing, Page, Ranking, Results, Search

The widespread use of web to search for the content, products, services and information has immensely increased traffic load on the net. Besides this, the ever increasing numbers of websites on the net, point out to the fact that more people are trying to capitalize on the lucrative online business opportunities available on the net. To stand apart from the crowd and get easily noticed, it has become necessary to employ techniques that help in optimizing the web content of site and enjoy a higher page ranking in the search engine results.

Writing a High Quality Content

Writing a rich and original content is a primary requirement to qualify the site to earn higher page ranking with engine spider. A good content attracts both, readers and engine spider. The prime objective of the content should be to convey effectively the message of the website in such a manner that audience is able to relate well with it. Maintaining high degree of relevance between the keywords, content, title and what is advertised about the site is crucial in attracting the internet traffic to the site. If the content is successful in attracting readers to the site and able  to keep them engrossed in it for longer period of time, the engine index the site and allot it higher page ranking .

Using the Keywords in the Right Places

SEO writing is an art because it requires lot of writing skills to prepare content that should appear to naturally flowing and have main keyword and the related words or phrases in such a manner that the readers have a good reading experience. Distributing the keyword and related terms in the title, content body, subheadings, in bound links help the crawler to locate and crawl in and out of the site easily, without any resistance. The smoother the navigation, higher the page ranking, the site gets. Maintaining the right keyword count is crucial in properly optimizing the web content because overuse or misuse of keywords degrades the SEO value of the content, in eyes of engine spider.

Maintaining High Degree of Content Relevance

It is important to select the right keyword and related phrases that merge well into the content body. It is good idea to take the help of the Google Keyword tool and select the most appropriate or probable keyword along with related terms or phrases. They can be artistically used to build a content body that captures the attention of the audience and makes them stay in the site for a longer period. Thus SEO writing helps the writer to use his or her writing skill in refined manner so that they impress readers, human and software.

Back Links in SEO – Improve your Ranking and Page Rank

admin    Google     back, improve, links, Page, Rank, Ranking

The success of a site is gauged by the number of visitors the website manages to get and whether you are able to maintain the flow of these visitors. It is every webmasters aim to secure, if not the No.1 position in Search engine results, at least a position on the first page.

These days website owners mostly read matter on the web to get information as to how to create sites, ensure adequate SEO through widely practiced tactics, and use online key word analytic tools. Not all of them manage to successfully achieve good quality sites with these methods and simultaneous use of SEO. There is a reason for those who do not succeed. The reasons for it are probably impatience and not applying the tactics regularly or have an improper or unsatisfactory start. Many may even resort to seeking online freelance help from a SEO Company, SEO Expert, or SEO Consultant, and let the experts handle it.

The question that arises here is whether this online contracting or self-help does your site any good. There is no step wise method to a well run site. No one is going to offer you any SEO mantra or magical solution to your woes. The search engines take into consideration a whole of factors and parameters before it assigns your website the rank as per their algorithm. The sad part here is that no one knows which parameter weighs more, and tips the balance in your sites favor (except of course the search engine itself). But despair not, though Google does not offer specific information it does provide you with guidelines to work on. One of the important parameters by which the search engine judges your site for ranking is the number and quality of back links you manage to secure for your website. Back links, also known as inbound links or inward links, are links on other sites, which lead the user to your web page.

It is important that besides the quantity (that is the number of sites with links to your site), quality holds a strong grip on your page rank too. The importance of good content and preferably better ranking websites with related content and of course a heavy traffic receives a thumbs up, and links from such sites are beneficial for Search Engine Optimization and ranking. The search engine judges you as a reliable and good quality site and places your rank higher up in the search results. But do not get carried away by securing links with good content sites and get a limited assortment of links and work on increasing the number of links too. Strike a balance between quality and quantity.